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Energies, 2022 Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives.
Imran Hossain +2 more
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Theoretical bases of development of ecological marketing in the market of agro-food products [PDF]
Економіка та управління АПК, 2022 The article systematizes the evolution of the formation of environmental marketing and systematizes the principles of its development. The systemic changes in the factors of macro- and micro-environment of agrifood market participants are highlighted ...
Varchenko О.М +3 more
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THE ROLE OF E-MARKETING FOR BIODEGRADABLE PLASTIC BAGS TO INCREASE ENVIRONMENTAL AWARENESS A CASE STUDY ON THE CAIRO GOVERNORATE AREA [PDF]
Journal of Environmental Science, 2022 This study aimed to identify the different concepts of e-marketing, biodegradable bags, and the impact of e-marketing on increasing environmental awareness.
Osama E. M. Elherbity +2 more
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Bibliometric Analysis of Green Marketing Research from 1977 to 2020
Publications, 2021 The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this ...
Farida Saleem +3 more
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Socially Responsible Business as a Requirement of Time: Individual and Organizational Dimension
Український соціологічний журнал, 2020 The article explores the logic of the emergence and differentiation of the paradigm of socially responsible business. Both individual and organizational measurements of the problem are highlighted.
Vadym Nikolenko
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Greenwashing in environmental marketing strategy in the brazilian furniture market
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
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Consumer packaging as a tool for social and ethical marketing [PDF]
Innovative Marketing, 2019 Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a
Alla Lialiuk +4 more
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FEATURES OF FORMING MARKETING OF AN ECO-ORIENTED ENTERPRISE
Соціальна економіка, 2023 The purpose of writing the article is to study the formation of marketing of an enterprise that operates on an environmental basis. It also aims to substantiate the objective need of implementing an ecomarketing strategy into it.
Nataliia Butko
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Heliyon, 2023 Small and medium-sized enterprises are increasingly promoting environmental sustainability, a trend that has raised environmental awareness and inspired individuals and organizations to work together to create a more sustainable and greener future by ...
Ismail Juma Ismail +2 more
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Environmental orientation of consumer behavior: motivational component [PDF]
Problems and Perspectives in Management, 2018 Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector
Serhii Smerichevskyi +4 more
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