Results 11 to 20 of about 5,364,325 (393)

Socially Responsible Business as a Requirement of Time: Individual and Organizational Dimension

Український соціологічний журнал, 2020
The article explores the logic of the emergence and differentiation of the paradigm of socially responsible business. Both individual and organizational measurements of the problem are highlighted.
Vadym Nikolenko
doaj   +1 more source

Consumer packaging as a tool for social and ethical marketing [PDF]

Innovative Marketing, 2019
Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a
Alla Lialiuk, Andrii Kolosok, Olena Skoruk, Liliia Hromko, Nataliia Hrytsiuk   +4 more
doaj   +1 more source

Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing

Sustainability, 2023
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the ...
Megawati Simanjuntak, Nidya Luthfi Nafila, L. Yuliati, I. Johan, M. Najib, M. Sabri   +5 more
semanticscholar   +1 more source

FEATURES OF FORMING MARKETING OF AN ECO-ORIENTED ENTERPRISE

Соціальна економіка, 2023
The purpose of writing the article is to study the formation of marketing of an enterprise that operates on an environmental basis. It also aims to substantiate the objective need of implementing an ecomarketing strategy into it.
Nataliia Butko
doaj   +1 more source

Environmental orientation of consumer behavior: motivational component [PDF]

Problems and Perspectives in Management, 2018
Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector
Serhii Smerichevskyi , Tetiana Kniazieva, Yuriy Kolbushkin, Irina Reshetnikova, Anna Olejniczuk- Merta   +4 more
doaj   +1 more source

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

Sustainability, 2022
The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and
Balween Kaur, Veer P. Gangwar, Ganesh Dash   +2 more
semanticscholar   +1 more source

Avaliação Ambiental do Parque Olhos D’Água: Aplicação do Método da Disposição a Pagar

Floresta e Ambiente, 2017
RESUMO O objetivo do estudo foi o de aplicar o método da Disposição a Pagar (DAP) aos frequentadores do Parque Olhos D’Água e, com isso, contribuir para a valoração dos seus atributos ambientais visando à preservação e melhoria da referida Unidade de ...
Alexandre Nascimento de Almeida, Raphael de Oliveira Versiani, Philipe Ricardo Casemiro Soares, Humberto Angelo   +3 more
doaj   +1 more source

Denial at the top table: status attributions and implications for marketing [PDF]

, 2012
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a deteriorating status of the marketing profession. We examine some of the key reasons for marketing’s demise, and discuss how the status of marketing may be
Aaker D.A., Ahmed P.K., Ambler T., American Marketing Association, Barry Ardley, Bissell J., Bolton R.N., Brierley S., Buzzell R.D., Cassidy F., Chartered Institute of Marketing, Christopher M., Dewsnap B., Doyle P., Egan J., Hooley G., Keefe L.M, Keefe L.M., Koslow S., Kotler P., Kotler P., Mark A.P. Davies, McGovern G.J., Nohria N., O'Malley L., Piercy N., Porter M., Schindenhutte M., Stringfellow A., Webster F.E., Wind Y.   +30 more
core   +1 more source

ENVIRONMENTAL AND ECONOMIC MANAGEMENT OF THE PARTNERSHIP NETWORKS IN THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2014
This article summarizes the theoretical background and develops practical recommendations on green activities of partner networks. Particular attention is focused on the ability of domestic enterprises to implement eco-efficient business strategy and ...
N. Butenko, K. Pankova
doaj   +1 more source

Greenwashing – fake green/environmental marketing

Fundamental and applied researches in practice of leading scientific schools, 2019
In this paper, the authors will present forms of fake green/environmental marketing, and above all, greenwashing, its manifestations, as well as its adverse impact.
M. Lukinović, L. Jovanović
semanticscholar   +1 more source