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The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Aguilera R. V. +21 more
core +1 more source
Journal of Social & Organizational Matters, 2023 In recent years, environmental sustainability has become a top priority in international politics and a vital driver of innovation. Green product companies are growing rapidly as consumers show more interest in environmentally friendly products.
A. Iqbal +3 more
semanticscholar +1 more source
The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers ...
Mohammad Taherdangkoo +2 more
doaj +1 more source
Environmental marketing: harnessing consumer influence to save the environment in sustainable development [PDF]
E3S Web of Conferences, 2023 This article explores the potential of environmental marketing as a means to promote sustainable consumption and contribute to the preservation of the environment.
Kulikova Elena
doaj +1 more source
Integrating R&D and marketing in new product development [PDF]
, 2011 R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D ...
Duhovnik, Joze +2 more
core +1 more source
Frontiers in Environmental Science, 2021 Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
doaj +1 more source
The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
core +2 more sources
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management, 2022 Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was the moderator in this relationship.
Ika Purwanti +2 more
semanticscholar +1 more source
, 2017 Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost ...
R. Setiadi, K. Batu, Harry Soesanto
semanticscholar +1 more source
Organic Agriculture: Food for Future Green Consumers in Iran [PDF]
International Journal of Agricultural Management and Development, 2017 The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms, price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic ...
Yalda Rahmati Ghofrani +2 more
doaj