The ascending trend of environmental marketing in the current austerity/crisis period
, 2015 This study concerns the distinctive specialty of environmental marketing. The starting point for our research is a consideration of the effects of crisis on environmental marketing activities.
Ilie Budică, Aurelia Dumitru-Traistaru
semanticscholar +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2021 This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes.
Caselia Ajeng Puspitasari +2 more
doaj +1 more source
Use of instruments of environmental marketing concept in sustainable development of the region [PDF]
Marketing i Menedžment Innovacij, 2011 In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.
C.I. Myshko, O.D. Lendyel, V.I. Yarema
doaj
Issues of Ecostrategies Implementation for Tourism Enterprises in Russia
SHS Web of Conferences, 2017 Ecological tourism in Russia has a high potential, however its extension creates an additional environmental burden. The decision of this contradiction is achieved by selection the marketing strategy of sustainable development which is adequate to the ...
Bozhuk Svetlana, Pletneva Natalya
doaj +1 more source
Planning of marketing communication strategies by car dealerships [PDF]
Problems and Perspectives in Management, 2016 Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings ...
Makgopa S. Sipho
doaj +1 more source
Theoretical Prerequisites for the Formation of the Concept of Environmentally Responsible Marketing [PDF]
Problemi Ekonomiki, 2017 The aim of the article is to study the evolution of theoretical approaches to the problems related to the ecological and economic interaction of economic entities and clarify the essential characteristics of the economic component of environmentally ...
Kniazieva Tetiana V., Radchenko Hanna A.
doaj
Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology
Molecular Oncology, EarlyView.Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts +8 more
wiley +1 more source
Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness
Expert Journal of Marketing, 2020 As a marketing tool, color attracts consumers, consequently, shaping their perception. This study seeks to examine how mere colors featured in brand logos evoke consumer perception about a retailer’s eco-friendliness. Data from two experiments show that
Achini Tharaka RANAWEERA, Kamal WASALA
doaj
The mediating effect of social media marketing in the market orientation and business performance relationship [PDF]
International Journal of Data and Network ScienceThis research aims to analyze the sustainability challenges in small and medium-scale enterprises in Indonesia, focusing on marketing orientation, social media marketing, and three domains of business performance, namely economic, social and ...
Aang Munawar +3 more
doaj +1 more source
Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies [PDF]
, 1989 Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by
Akhter, Syed H., Choudhry, Yusuf A
core +1 more source