Ethnocentrism - Open Access .click

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The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

The Lahore Journal of Business, 2015
This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan.
Mehrukh Salman, Uswa Naeem
doaj

A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]

Eurasian Journal of Business and Economics, 2013
The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
doaj

Strengthening the Attachment to Local Brands through Consumer Ethnocentrism and Impactful Entrepreneurship Education

Societies
This study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local ...
Herring Shava
doaj +1 more source

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption [PDF]

Ekonomika Poljoprivrede (1979), 2019
The objective of this study was to examine the actors and the activities of the actors influencing consumer ethnocentrism in the consumption of domestic foodstuffs in Serbia.
Rakić Mira, Rakić Beba, Stanojević Ljiljana +2 more
doaj

Examining the divergent effects of perceived inclusion of ethnic minorities on majority and minority groups' inter-ethnic responses. [PDF]