Results 101 to 110 of about 50,557 (232)

The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

open access: yesThe Lahore Journal of Business, 2015
This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan.
Mehrukh Salman, Uswa Naeem
doaj  

Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]

open access: yes
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Ali Rıza Apil
core   +1 more source

Strengthening the Attachment to Local Brands through Consumer Ethnocentrism and Impactful Entrepreneurship Education

open access: yesSocieties
This study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local ...
Herring Shava
doaj   +1 more source

A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]

open access: yesEurasian Journal of Business and Economics, 2013
The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
doaj  

Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka [PDF]

open access: yes
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands ...
Dissanayake, Ravindra, Weerasiri, Sudath
core   +1 more source

Ethnocentrism, Religiosity, Environmental and Health Consciousness: Motivators for Anti-Consumers [PDF]

open access: yes, 2011
This paper covers highlighting the importance of anti-consumer groups in today’s markets and several outstanding factors shaping their reaction against consumption, which are ethnocentrism, religiosity, environmental and health consciousness.
Ramazan KAYNAK, Sevgi EKSI
core  

Confronting Wartime Sexual Violence: Public Support for Survivors in Bosnia

open access: yes, 2019
Existing research on conflict-related sexual violence focuses on the motivations of perpetrators and effects on survivors. What remains less clear is how postconflict societies respond to the hardships survivors face.
Page, Douglas D., Whitt, Samuel
core  

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