Results 161 to 170 of about 9,670 (205)
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, 2020
Based on the Optimal Distinctiveness Theory, this study explores the moderating role of personal cultural values in the effect of consumer ethnocentrism on perceived product quality and purchase intention of foreign products in developing countries ...
Jieqiong Ma, Jie Yang, Boonghee Yoo
semanticscholar +1 more source
Based on the Optimal Distinctiveness Theory, this study explores the moderating role of personal cultural values in the effect of consumer ethnocentrism on perceived product quality and purchase intention of foreign products in developing countries ...
Jieqiong Ma, Jie Yang, Boonghee Yoo
semanticscholar +1 more source
Appetite, 2019
With the globalization of markets, consumers are increasingly confronted with a wide range of domestic and foreign products. One of the elements influencing purchase choice of domestic over foreign products are consumer ethnocentric tendencies. There are
M. T. Maksan +2 more
semanticscholar +1 more source
With the globalization of markets, consumers are increasingly confronted with a wide range of domestic and foreign products. One of the elements influencing purchase choice of domestic over foreign products are consumer ethnocentric tendencies. There are
M. T. Maksan +2 more
semanticscholar +1 more source
, 2019
The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned ...
Li Xin, S. Seo
semanticscholar +1 more source
The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned ...
Li Xin, S. Seo
semanticscholar +1 more source
2013
In dieser Arbeit beschäftige ich mich mit dem Begriff „Ethnozentrismus“ und seinen Anwendungen in verschiedenen Diskursen. Der Begriff wird aus mehreren Seiten untersucht. Auf einer Seite beschreibe ich die Geschichte und Vielfalt der Anwendungen des Begriffes, auf anderen Seite aber auch die wesentlichen Ideen, die mit dem Begriff verbunden sind. Dazu
openaire +1 more source
In dieser Arbeit beschäftige ich mich mit dem Begriff „Ethnozentrismus“ und seinen Anwendungen in verschiedenen Diskursen. Der Begriff wird aus mehreren Seiten untersucht. Auf einer Seite beschreibe ich die Geschichte und Vielfalt der Anwendungen des Begriffes, auf anderen Seite aber auch die wesentlichen Ideen, die mit dem Begriff verbunden sind. Dazu
openaire +1 more source
, 2020
Consumer services literature offers substantial evidence that ethnocentric consumers tend to prefer domestic over foreign products. Yet no research to date has delved into the question how consumer ethnocentrism (CE) modulates the neural processing of ...
L. Casado-Aranda +3 more
semanticscholar +1 more source
Consumer services literature offers substantial evidence that ethnocentric consumers tend to prefer domestic over foreign products. Yet no research to date has delved into the question how consumer ethnocentrism (CE) modulates the neural processing of ...
L. Casado-Aranda +3 more
semanticscholar +1 more source
A meta-analysis of consumer ethnocentrism across 57 countries
International Journal of Research in Marketing, 2022George Balabanis
exaly