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A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations [PDF]

open access: yesEurasian Journal of Business and Economics, 2013
The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale.
John E. SPILLAN, Talha HARCAR
doaj  

Strengthening the Attachment to Local Brands through Consumer Ethnocentrism and Impactful Entrepreneurship Education

open access: yesSocieties
This study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local ...
Herring Shava
doaj   +1 more source

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