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IBM Journal of Research and Development, 2007
We present an algorithm for performing multi-channel marketing event optimization. Previous related work, which made use of a complex mixed-integer linear program to generate a marketing plan, was capable of providing plans for only groups of individuals, referred to as micro-segments, and considered only the direct mail channel.
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We present an algorithm for performing multi-channel marketing event optimization. Previous related work, which made use of a complex mixed-integer linear program to generate a marketing plan, was capable of providing plans for only groups of individuals, referred to as micro-segments, and considered only the direct mail channel.
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2012
Στο χώρο των επιχειρήσεων, είτε πρόκειται για μία μεγάλη πολυεθνική, μία μεσαίου μεγέθους εταιρία ή μία οικογενειακή επιχείρηση, διοργανώνονται πολλών ειδών εκδηλώσεις, ως μέρος του μίγματος μάρκετινγκ, που έχουν διαφορετικό σκοπό κάθε φορά. Σκοπός της συγκεκριμένης εργασίας είναι να γίνει κατανοητό τι ακριβώς κάνουν οι εκδηλώσεις (events) το οποίο ...
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Στο χώρο των επιχειρήσεων, είτε πρόκειται για μία μεγάλη πολυεθνική, μία μεσαίου μεγέθους εταιρία ή μία οικογενειακή επιχείρηση, διοργανώνονται πολλών ειδών εκδηλώσεις, ως μέρος του μίγματος μάρκετινγκ, που έχουν διαφορετικό σκοπό κάθε φορά. Σκοπός της συγκεκριμένης εργασίας είναι να γίνει κατανοητό τι ακριβώς κάνουν οι εκδηλώσεις (events) το οποίο ...
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2014
AbstractEvents are used more and more often as a live means of communication. Event marketing is the discipline where marketing, events and communication come together. In this respect, one can identify a development from product orientation towards communication orientation.
Dorothé Gerritsen, Ronald van Olderen
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AbstractEvents are used more and more often as a live means of communication. Event marketing is the discipline where marketing, events and communication come together. In this respect, one can identify a development from product orientation towards communication orientation.
Dorothé Gerritsen, Ronald van Olderen
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2010
Abstract This chapter applies marketing concepts, principles and models to the events industry. The chapter provides explanation with case studies of strategies for marketing events with a particular focus on contemporary e-marketing communications.
D. Wale, A. Ridal
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Abstract This chapter applies marketing concepts, principles and models to the events industry. The chapter provides explanation with case studies of strategies for marketing events with a particular focus on contemporary e-marketing communications.
D. Wale, A. Ridal
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The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event.
Luiza Ossowska, Dorota Janiszewska
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Luiza Ossowska, Dorota Janiszewska
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2022
The term ‘event marketing’ has been used in a range of different ways and given a range of different meanings. While all of these meanings may be appropriate in various contexts, the term utilized in this chapter refers to that part of the event management process that involves the marketing of events and hence, to the market research, promotion and ...
Jeffrey Wrathall, Effie Steriopoulos
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The term ‘event marketing’ has been used in a range of different ways and given a range of different meanings. While all of these meanings may be appropriate in various contexts, the term utilized in this chapter refers to that part of the event management process that involves the marketing of events and hence, to the market research, promotion and ...
Jeffrey Wrathall, Effie Steriopoulos
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Creative solutions in marketing: Event-marketing
Экономика и предпринимательство, 2020В статье рассмотрены возможные методы использования event-маркетинга в сфере предоставления услуг или продажи продукции. Также определена сущность понятия event-маркетинга и приведены различные классификации и характеристики, сходства и различия. Ключевые показатели эффективности использования событийного маркетинга и результаты после его внедрения в ...
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The global events market is rapidly growing, driven by corporate demand, urbanization, and hybrid digital-physical experiences, with revenues projected to reach USD 1,936.3 million by 2030. Leading players leverage technology, AI, and sustainability to enhance attendee engagement, operational efficiency, and ROI across diverse event types and services.
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Events’ Tourism and Hospitality Marketing
Event tourism has seen significant growth in recent decades, playing a key role in the development of tourism destinations. In fact, several studies have focused on understanding this phenomenon, studying the relationship between the different types of events and their influence on the destinations that host them.Liberato, Dália +4 more
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2015
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group.
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The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group.
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