Results 271 to 280 of about 798,871 (303)

Event marketing

2006
Ve své rigorózní práci se zabývám problematikou event marketingu jako moderního nástroje využívajícího lidské emoce a prožitky k působení na spotřební chování jedinců, zejména pak jeho praktického využití v komunikačním mixu firem a organizací.
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Event marketing

2008
This document deals with event marketing -- marketing based on interconnection of experience (emotions) and certain marketing information. The reader is aware of the term "event marketing" and its inclusion into the communication mix of company. Further part deals with the main principles of event marketing and also its implementation into the company ...
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Event marketing, movie consumers' willingness and box office revenue

Asia Pacific Journal of Marketing and Logistics, 2020
Xin Zhai
exaly  

Event marketing

2009
The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy.
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Event study methodology in the marketing literature: an overview

Journal of the Academy of Marketing Science, 2017
Alina Sorescu, Nooshin L Warren
exaly  

Conceptualization of Brand Experience in an Event Marketing Context

Journal of Promotion Management, 2016
Wondwesen Tafesse
exaly  

A statistical approach to participant selection in location-based social networks for offline event marketing

Information Sciences, 2019
Yuxin Liu, Anfeng Liu, Xiao Liu
exaly  

Evaluating Event Marketing: Experience or Outcome?

Journal of Promotion Management, 2009
Emma H Wood
exaly  

Event Marketing

1999
Shirley F. Taylor, Peggy H. Cunningham
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Event-Based Destination Marketing: The Role of Mega-Events

Event Management, 2019
Ying Wang, Xin Jin
exaly