Results 281 to 290 of about 798,871 (303)

Event Marketing

2003
Anja Förster, Peter Kreuz
openaire   +1 more source

Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast

Journal of Hospitality Marketing and Management, 2011
Piera Buonincontri
exaly  

Event Marketing

2007
openaire   +1 more source

The sponsor-global event relationship: a business-to-business tourism marketing relationship?

Journal of Sport and Tourism, 2011
Louise Heslop, John Nadeau
exaly  

Congruency and Engagement Test in an Event Marketing Sponsorship Context

Journal of Promotion Management, 2014
David L Brinker
exaly  

A Method for the Construction of Customer Behavioral Modeling Knowledge for B2B Event Marketing Strategy

Procedia Computer Science, 2017
Kazuhiko Tsuda
exaly  

The event market

Annals of Tourism Research, 1997
openaire   +1 more source

How Information Quality and Market Turbulence Impact Convention and Visitors Bureaus’ Use of Marketing Information: Insights for Destination and Event Marketing

Journal of Convention and Event Tourism, 2010
Seonjeong Lee, Angeline G Close
exaly  

Marketing the Host City: Analyzing Exposure Generated By a Sport Event

International Journal of Sports Marketing and Sponsorship, 2003
B Christine Green
exaly  

Event Marketing

2004
openaire   +1 more source