Results 1 to 10 of about 144,628 (143)
Consumers’ Neophobic and Variety-Seeking Tendency in Food Choices According to Their Fashion Involvement Status: An Exploratory Study of Korean Consumers [PDF]
Foods, 2023 With recent food innovation and technological advances, a considerable number of new food products are being developed and launched in the global food market, and various attempts have been made to collaborate between food and fashion businesses to ...
Sangwoo Seo, Mina K. Kim
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Pengaruh Self Control Terhadap Fashion Involvement Mahasiswa [PDF]
Psikoislamika, 2019 Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah subjek 148 yang didapat menggunakan teknik sampling probability dengan sampel mahasiswi Universitas Islam Negeri Maulana Malik Ibrahim Malang angkatan 2015.
Vinta Anggraini, Fina Hidayati
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Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism [PDF]
Journal of Humanities and Applied Social Sciences, 2020 Purpose – Fashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with fashion clothing in the Egyptian context.
Riham Mohamed Talaat
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Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity [PDF]
Scientific ReportsThis study investigates how eco-positioning strategies influence consumers’ evaluations of fashion brands, their willingness to pay for eco-friendly fashion products, and their sustainable fashion consumption intentions.
Wenze Jian, Ziqi Zhong
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to ...
Aisyah Putri Agustin +1 more
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Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China
Information, 2021 Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI.
Muhammad Bilal +4 more
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Review of Management and Entrepreneurship, 2022 Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the ...
Sandi Satria, Thomas Stefanus Kaihatu
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Frontiers in Psychology, 2022 Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast.
Tian Hewei
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Kelaniya Journal of Management, 2021 From 1981 to 2012, within 31 years, the Sri Lankan elderly population has doubled. It is estimated that one in four Sri Lankans will be elderly by the year 2041.
Malkanthie M.A.A., Kelum W.G.S.
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Fashion Involvement, Shopping Lifestyle dan Pembelian Impulsif Produk Fashion
Jurnal Penelitian Psikologi, 2020 Pembelian secara impulsif seringkali terjadi pada produk pakaian terutama saat ada trend model baru dan tawaran potongan harga. Penelitian ini bertujuan untuk melihat hubungan fashion involvement dan shopping lifestyle dengan pembelian impulsif pada produk fashion.
Nadya Ummah, null Siti Azizah Rahayu
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