Results 11 to 20 of about 144,648 (162)
Cogent Business & Management, 2023 Consumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to
Heba Abdel Wahab +2 more
doaj +1 more source
Journal of Enterprise and Development, 2023 Purpose — The purpose of this research is to explore the relationship between fashion involvement, pro-environmental attitudes, and consumption of sustainable fashion in the Indonesian market.
Ahmad Nuh +2 more
doaj +1 more source
Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention [PDF]
Journal of Entrepreneurship and Business, 2020 Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers.
Mas Azira Mohamed, Yu Ghee Wee
openaire +1 more source
Modelling fashion clothing involvement among gay consumers in South Africa
Cogent Social Sciences, 2020 This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses.
Nkosivile Welcome Madinga +3 more
doaj +1 more source
Reviewing the Effect of Religion, Materialism and Demographic Features of the Consumer on Mental Involvement in Fashion Clothing (Case Study: Yazd) [PDF]
Taḥqīqāt-i Farhangī-i Īrān, 2015 Among the factors that are necessary to facilitate the consumer’s daily life with high mental involvement, fashion clothing is an important and significant factor for many consumers.
Seyed Mahdi Alhosseini Almodarresi +3 more
doaj +1 more source
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui bagaimana fashion involvement mempengaruhi emosi positif dan hedonisme terhadap impulsive buying konsumen produk fashion dalam konteks berbelanja.
Celina Andika Mulia +1 more
doaj +1 more source
Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials [PDF]
Management Science Letters, 2021 During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of ...
Nguyen, Son Truong, Ha, Tri Minh
doaj +1 more source
Subjective Age Trends and Fashionable Clothes Involvement [PDF]
Journal of Marketing Research and Case Studies, 2012 Age is a socio-demographic variable widely used in marketing. However, the use of this criterion sometimes reveals surprising and unexpected aspects noticeably the consumption of children’s products and services by adults and the use of articles for youth by very old people.
Sarra Sghaier, Abderrazak Gharbi
openaire +1 more source
An Empirical Study on Chinese Adolescents' Fashion Involvement [PDF]
International Journal of Consumer Studies, 2017 AbstractChinese adolescents are growing up with China's rapid economic growth and they represent the up and coming group of China's fashionistas. The aim of this study is to assess the effectiveness of consumer socialization on Chinese adolescents' fashion involvement.
Jin Su, Xiao Tong
openaire +2 more sources
Role of Fashion Involvement and Hedonistic Consumption towards Fashion Apparel Industry
Pravaha, 2020 Fashion clothes industry is dependent on endless ideas and new opportunities. The apparel industry replicates people’s lifestyles and represents their social and economic status. The study aims on analyzing the impact of fashion involvement and hedonistic consumption tendency on purchase intention towards fashion apparel industry.
Shaifali Chauhan +2 more
openaire +2 more sources