Results 31 to 40 of about 144,648 (162)

Materialism, Fashion Involvement, Fashion Innovativeness and Use Innovativeness: Exploring Direct and Indirect Relationships

open access: yesTheoretical Economics Letters, 2018
The objective of the current study was to examine the direct and indirect impacts of materialism on use innovativeness in case of fashion products among Indian consumers. An empirical study was conducted to test these relationships with 282 respondents comprised of 59 percent males and 41 percent of females.
Vikas Gautam, Vikram Sharma
openaire   +2 more sources

A synchronic understanding of involvement with fashion [PDF]

open access: yesJournal of Fashion Marketing and Management: An International Journal, 2010
PurposeThis work proposes to study the phenomenon of fashion not as being evolutionary but as a consumption response that is mediated by consumers having a certain perception of time. This work also proposes not only that the temporal dimension seems to be essential in the process of fashion adoption but also that emotional aspects are predominant ...
Díaz Meneses, Gonzalo   +1 more
openaire   +2 more sources

ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT

open access: yesScience and Technology Development Journal, 2011
This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city.
Trang Thi Mai Nguyen, Tam Do Cong Huynh
openaire   +2 more sources

Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective]

open access: yesDeReMa (Development Research of Management): Jurnal Manajemen, 2018
The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing.
Berto Mulia Wibawa   +1 more
doaj   +1 more source

Pengaruh Fashion Involvement Terhadap Impulse Buying (Survei pada Konsumen Fashion Berbasis Online Zalora)

open access: yesJournal of Business Management Education (JBME), 2021
Penelitian ini dimaksudkan  untuk mengetahui gambaran fashion involvement dan impulse buying pada konsumen Zalora di Indonesia. Metode penelitian yang digunakan adalah metode explanatory survey dengan total sampel 100 pengunjung website Zalora.co.id. Teknik analisis data yang digunakan adalah deskriptif dan verifikatif menggunakan path analysis dengan ...
Utama, R Dian H   +2 more
openaire   +1 more source

Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior

open access: yesAsian Management and Business Review
Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry.
Andhy Tri Adriyanto   +2 more
doaj   +3 more sources

Factors influencing social shopping behavior of fashion in Tehran apparel market [PDF]

open access: yesManagement Science Letters, 2014
Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long ...
Mohammad Rahim Esfidani   +2 more
doaj   +1 more source

Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment

open access: yesFashion and Textiles, 2019
This study identifies tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet ...
Renee Baker   +3 more
doaj   +1 more source

Museum institutions and fashion: determinants of museums’ involvement in fashion-related activities

open access: yesMuseum Management and Curatorship
Fashion and textiles have always been present in museum collections and exhibitions. In recent years, however, they seem to be becoming more visible, both in response to the interest of curators and audiences in the field and due to the development of new links and forms of cooperation between museum institutions and the creative sector. The aim of the
Monika Murzyn-Kupisz   +2 more
openaire   +2 more sources

PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP KEPUTUSAN BELANJA FASHION YANG DIMODERASI OLEH PROMOSI ONLINE

open access: yesMEDIA MANAJEMEN JASA, 2022
ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh dari shopping lifestyle dan fashion involvement terhadap keputusan belanja fashion yang dimoderasi oleh promosi online. Sampel dalam penelitian ini sebanyak 234 responden yang merupakan mahasiswa terpelajar, yang merupaka orang – orang yang gemar berbelanja fashion dengan menggunakan promosi online.
Ari Soeti Yani, Muhammad Ulul Albab
openaire   +1 more source

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