Results 31 to 40 of about 144,648 (162)
The objective of the current study was to examine the direct and indirect impacts of materialism on use innovativeness in case of fashion products among Indian consumers. An empirical study was conducted to test these relationships with 282 respondents comprised of 59 percent males and 41 percent of females.
Vikas Gautam, Vikram Sharma
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A synchronic understanding of involvement with fashion [PDF]
PurposeThis work proposes to study the phenomenon of fashion not as being evolutionary but as a consumption response that is mediated by consumers having a certain perception of time. This work also proposes not only that the temporal dimension seems to be essential in the process of fashion adoption but also that emotional aspects are predominant ...
Díaz Meneses, Gonzalo +1 more
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ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT
This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city.
Trang Thi Mai Nguyen, Tam Do Cong Huynh
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The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing.
Berto Mulia Wibawa +1 more
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Penelitian ini dimaksudkan untuk mengetahui gambaran fashion involvement dan impulse buying pada konsumen Zalora di Indonesia. Metode penelitian yang digunakan adalah metode explanatory survey dengan total sampel 100 pengunjung website Zalora.co.id. Teknik analisis data yang digunakan adalah deskriptif dan verifikatif menggunakan path analysis dengan ...
Utama, R Dian H +2 more
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Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry.
Andhy Tri Adriyanto +2 more
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Factors influencing social shopping behavior of fashion in Tehran apparel market [PDF]
Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long ...
Mohammad Rahim Esfidani +2 more
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This study identifies tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet ...
Renee Baker +3 more
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Museum institutions and fashion: determinants of museums’ involvement in fashion-related activities
Fashion and textiles have always been present in museum collections and exhibitions. In recent years, however, they seem to be becoming more visible, both in response to the interest of curators and audiences in the field and due to the development of new links and forms of cooperation between museum institutions and the creative sector. The aim of the
Monika Murzyn-Kupisz +2 more
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ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh dari shopping lifestyle dan fashion involvement terhadap keputusan belanja fashion yang dimoderasi oleh promosi online. Sampel dalam penelitian ini sebanyak 234 responden yang merupakan mahasiswa terpelajar, yang merupaka orang – orang yang gemar berbelanja fashion dengan menggunakan promosi online.
Ari Soeti Yani, Muhammad Ulul Albab
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