Results 231 to 240 of about 840,915 (254)

Impact of Online Firm Generated Content (FGC) on Supply Chain Performance: An Empirical Analysis

2014 47th Hawaii International Conference on System Sciences, 2014
Consumer generated contents on social media can provide insights and intelligence for firms to improve their performance. In this paper, we highlight the significance of firm generated content (FGC) on social media in supply chain context. Drawing upon social capital theory, this study uses an advanced sentiment analysis approach to examine the impact ...
Ajaya Kumar Swain, Qing Cao 0002
openaire   +1 more source

Pengaruh User-Generated Content dan Firm-Generated Content TikTok terhadap Keputusan Pembelian Somethinc Dimediasi Brand Image

Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
The rapid development of digital technology has brought major changes to marketing strategies, particularly through the use of social media such as TikTok.
Ni Kadek Yeni Purnami, Komang Widhya Sedana Putra   +1 more
semanticscholar   +1 more source

Investigating the Impact of Firm-generated Content on User-generated Content and Box Office Sales

2016
This thesis examines how firm-generated content in the movie industry affects user-generated content, which in turn affects box-office sales. This study first examines how user-generated content affects box-office sales. Next, the relationship between firm-generated content and user-generated content is analyzed.
openaire   +1 more source

CONVAL: A Measurement Model for Assessing Consumer-Perceived Firm-Generated Content Value in Social Media

Social Science Research Network, 2019
The rise of social media increased the necessity for firms to establish a presence on platforms like Facebook, Instagram, and Twitter. As a means to engage with consumers, firms create content for their fan pages (i.e., firm-generated content).
Verena Sander
semanticscholar   +1 more source

Measuring the Real-Time Stock Market Impact of Firm-Generated Content

Journal of Marketing, 2022
Pallassana Kannan
exaly  

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Industrial Marketing Management, 2022
Jumbum Kwon, K. Chan, William Gu, F. Septianto   +3 more
semanticscholar   +1 more source

Understanding the role of firm-generated content by hotel segment: the case of Twitter

Current Issues in Tourism, 2023
Eunhye Olivia Park, Sung-Bum Kim
exaly  

The Ripple Effect of Firm-Generated Content on New Movie Releases

Journal of Marketing Research, 2023
Shijie Lu, Rajdeep Grewal
exaly  

Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty

Asia-Pacific Journal of Business Administration, 2023
Prakash V Arumugam
exaly  

More than a pretty picture: Exploring instagrammability in firm-generated content

Instagrammability has emerged as a buzzword in digital marketing, yet its meaning often remains superficial and tied to aesthetic appeal alone. This exploratory study reframes Instagrammability as a multidimensional lens through which social media managers design and evaluate firm-generated content (FGC) on Instagram.
Antonella Cammarota, Niccolo Piccioni, Luca Petruzzellis   +2 more
openaire   +1 more source