Results 241 to 250 of about 176,812 (282)

Nodular fasciitis of the masseter muscle: Radiologic and pathologic correlation of a rare benign lesion. [PDF]

J Int Med Res
Joni SS, Motiei M, Akbari M.
europepmc   +1 more source

Pricing decisions of converted and expanded enterprises for medical supplies under major public health emergencies. [PDF]

Front Public Health
Du L, Fan M, Lin Y.
europepmc   +1 more source

Effects of Firm-generated Content and User-generated Content on Intention to Enroll Visual Communication Design Study Program

openaire   +1 more source

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Creative Appeals in Firm-Generated Content and Product Performance

Information Systems Research, 2022
Creative and original message appeals stimulate customers, generating arousal through novelties, meanings, associations, inspirations, human emotions and connections, and the degree to which the message appeals resonate and get the attention of the customers.
Jifeng Mu, Jonathan Z Zhang, Abhishek Borah   +2 more
exaly   +2 more sources

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 2016
Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability.
Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman   +2 more
exaly   +2 more sources

Investigating the Impact of Firm-generated Content on User-generated Content and Box Office Sales [PDF]

, 2016
This thesis examines how firm-generated content in the movie industry affects user-generated content, which in turn affects box-office sales. This study first examines how user-generated content affects box-office sales. Next, the relationship between firm-generated content and user-generated content is analyzed.
Kazi, Basil
openaire   +3 more sources

Bipolar influence of firm-generated content on customers’ offline purchasing behavior: A field experiment in China

Electronic Commerce Research and Applications, 2019
Abstract Social commerce enables companies to engage with their customers on official social media pages, but little is known about the actual effect of firm-generated content (FGC) on official social media pages on customer offline purchasing behavior or how to manage it.
Yufei Zhang, Yanhui Jiang, Shuh-Chyi Doong   +2 more
exaly   +2 more sources

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Journal of Marketing
User-generated content, such as word of mouth, traditionally has been immune to firm influences. However, companies have recently started developing content and encouraging consumers to post it rather than relying solely on organic consumer-generated content.
Jonathan M Beck, Clay M Voorhees, Paul W Fombelle   +2 more
exaly   +2 more sources

Is firm-generated content a lost cause?

Journal of Business Research, 2022
Abstract The COVID-19 pandemic brought lockdowns upon consumers and firms alike, and social media became the vehicle by which brands attract more customers into their sales funnels. Accordingly, firm-generated content (FGC) has become a popular tool, allowing brands to use various content types to show consumers sharable, informative, and comment ...
Joanna Santiago, Maria Teresa Borges-Tiago, Flávio Tiago   +2 more
openaire   +1 more source