Results 261 to 270 of about 176,812 (282)

Measuring the Real-Time Stock Market Impact of Firm-Generated Content

Journal of Marketing, 2022
Ewelina Lacka, D Eric Boyd, Gbenga Ibikunle   +2 more
exaly  

Understanding the role of firm-generated content by hotel segment: the case of Twitter

Current Issues in Tourism, 2023
Eunhye Park, Sung-Bum Kim
exaly  

The Ripple Effect of Firm-Generated Content on New Movie Releases

Journal of Marketing Research, 2023
Shijie Lu, Rajdeep Grewal
exaly  

Analyzing the influence of firm-generated content on consumer purchase intention

2020
C.R. Joyosugito, N. Sobari
openaire   +1 more source

Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty

Asia-Pacific Journal of Business Administration, 2023
Prakash V Arumugam
exaly  

Exploring the Synergy of Image and Text for Firm-Generated Content in Food Brands' Social Media. [PDF]

The purpose of this study is to understand how firm-generated content in social media impacts user engagement in the food sector, emphasizing the importance of compelling visual and textual content to drive engagement. While previous research has focused
Suthasinee Tilokruangchai, Peng Xu
openaire   +3 more sources

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

Industrial Marketing Management, 2021
Jiayin Qi, Fang Wan
exaly  

More than a pretty picture: Exploring instagrammability in firm-generated content

Instagrammability has emerged as a buzzword in digital marketing, yet its meaning often remains superficial and tied to aesthetic appeal alone. This exploratory study reframes Instagrammability as a multidimensional lens through which social media managers design and evaluate firm-generated content (FGC) on Instagram.
Antonella Cammarota, Niccolo Piccioni, Luca Petruzzellis   +2 more
openaire   +1 more source

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Journal of Management Information Systems, 2019
Anbang Xu, Yili Hong, David Gal
exaly  

Der Einfluss von User-generated Content und Firm-generated Content auf die digitale Kaufabsicht

Die sozialen Medien haben sich zu einem elementaren Bestandteil jeder Kommunikationsstrategie entwickelt und die Interaktion und Vernetzung mit und zwischen Nutzer*innen neu definiert. User-generated Content spiegelt den Kerngedanken der sozialen Netzwerke wider und gewinnt gegenüber Firmgenerated Content zunehmend an Relevanz.
openaire   +1 more source