Results 271 to 280 of about 176,812 (282)

IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Global Fashion Management Conference
Poulis Athanasios, Spyros Alexandratos, Panopoulos Anastasios, Chatzopoulou Evi   +3 more
openaire   +1 more source

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

International Journal of Research in Marketing, 2019
Anatoli Colicev, Peter O'Connor
exaly  

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Journal of Service Management, 2018
Vijay Viswanathan, Edward C Malthouse, Ewa Maslowska   +2 more
exaly  

Trains and Twitter: firm generated content and framing effects

2016
Nisar, T.M., Yeung, M.
openaire   +1 more source

The Impact Of Firm-Generated Content On Tourist Attitudes:, Study On Instagram Account @Azhotels

مجلة الإدارة والتنمية للبحوث والدراسات
Faiza Mahrez, Zohra Boudriche
openaire   +1 more source

The Impact of Consumers' Greenwashing Perceptions on Their Attitudes Towards User-Generated Content and Firm-Generated Content

Ece Ünalmış Yılmaz, TUĞÇE TULUK, Zehra Bozbay   +2 more
openaire   +1 more source

Customer Education : ein Vergleich von User-Generated Content (UGC) und Firm-Generated Content (FGC)

Aufgrund wachsender Produktkomplexität sind Konsumierende auf ausreichend Informationen angewiesen, um fundierte Kaufentscheidungen zu treffen. Die Bereitstellung dieser Weiterbildungsmaßnahmen, auch bekannt als Customer Education, ist eine effektive Möglichkeit für Unternehmen, sich am Markt zu differenzieren und neue Kundschaft zu generieren.
openaire   +1 more source

User-Generated Content (UGC) and Firm-Generated Content (FGC): Evaluating Customer Loyalty Towards Iphone Pro

KINFORMS
Antonio E. Etrata Jr. Antonio E. Etrata Jr., Reanne Angela D.C. Palac Reanne Angela D.C. Palac, Shaun Kerstie D. Garcia Shaun Kerstie D. Garcia, Alyssa Simoen C. Gamilla Alyssa Simoen C. Gamilla, Sydnee Valerie C. David Sydnee Valerie C. David   +4 more
openaire   +1 more source

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

European Journal of Innovation Management
Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim   +2 more
exaly  

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

Journal of Marketing Communications
Blend Ibrahim, Joe Hazzam, Sikandar Ali Qalati   +2 more
exaly