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The Moderating Effect of User-Generated Content on Firm-Generated Content: Evidence from the US Box Office.

Seungwook Jin   +2 more
openaire   +1 more source

Effect of Novelty and Tie Strength on Sharing Behavior for Firm Generated Content.

openaire   +1 more source
user-generated content
user generated content
digital marketing
social media engagement
social media
customer engagement
enjoyment
adult consumers
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