Results 251 to 254 of about 840,915 (254)

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

European Journal of Innovation Management
Blend Ibrahim, Ahmad Aljarah
exaly  

Speaking of Sustainability… The Triple Bottom Line in Firm- and User-Generated Content

Schmalenbach Journal of Business Research
Jonah Blits, Narine Yegoryan, Timo Mandler, Alexa B. Burmester   +3 more
semanticscholar   +1 more source

Effect of Novelty and Tie Strength on Sharing Behavior for Firm Generated Content.

2019
openaire   +1 more source

Exploring the Synergy of Image and Text for Firm-Generated Content in Food Brands' Social Media.

Suthasinee Tilokruangchai, Peng Xu
openaire   +1 more source