Results 61 to 70 of about 176,812 (282)

User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector

Cogent Business & Management
The purpose of this research is to assess, examine, and compare the effects of user-generated content (UGC) and firm-generated content (FGC) on consumer buying behaviour for telecommunications products and services. A descriptive quantitative methodology
Ghaith Al-Abdallah, Len Tiu Wright
doaj   +1 more source

Interrogating the immune landscape of microsatellite stable RAS‐mutated colon cancer

Molecular Oncology, EarlyView.
COLOSSUS project RAS‐mutated MSS colon cancer study explored transcriptomics and immune cell density by immunohistochemistry (IHC), Immunoscore (IS), ISIC/TuLIS scores, mutation counts, and detected different prevalences but similar microenvironment composition across immune markers with clinical relevance for future immunotherapy combination ...
Rodrigo Dienstmann, Eduardo García‐Galea, Alice O'Farrell, Zak Kinsella, Maxime Meylan, Florent Petitprez, Ingrid Arijs, Tom Venken, Hari Ps, Adrian Lärkeryd, Ian Miller, Janick Selves, Nadja Meindl‐Beinker, Fiorella Ruiz‐Pace, Elena Élez, Raquel Comas‐Navarro, Frank Lincoln, Dirk Fey, Gift Nyamundanda, Aoife Nolan, Joern Lewin, Raquel Perez‐Lopez, Jonathan Briody, Kathleen Bennett, Walter Kolch, David Matallanas, Alexander Kel, Enrique Arenas, Joaquín Arribas, Bart Ghesquière, Josep Tabernero, Julie Meilleroux, Deborah McNamara, Ray McDermott, Marvin Lim, Mary O'Reilly, Brian Bird, Lisa Stack, Lucia Moloney, Patrick Morris, Keith Egan, Maciej Milewski, Lars Scheuer, Joachim Behringer, Georg Bolz, Ramon Salazar, Cristina Santos, Andrea Ruiz, Orla Casey, Verena Murphy, Matthias Ebert, Livio Trusolino, Diether Lambrechts, Anguraj Sadanandam, Catherine Sautès‐Fridman, Jochen Prehn, Paolo Nuciforo, Jacques Fieschi, Florence Monville, Darran O'Connor, Wolf Fridman, Annette Byrne   +61 more
wiley   +1 more source

User-Generated Content [PDF]

, 2016
User-generated content (UGC), sometimes also referred to as user-created content (UCC), is a generic term that encompasses a wide range of media and creative content types that were created or at least substantially cocreated by “users”—that is, by ...
P. David Marshall, Bruns, Axel, Axel Bruns, Moyal-Sharrock, Daniele, Urquhart, C   +4 more
core   +1 more source

The role of sustainable social media content in enhancing customer loyalty in the hospitality industry

Future Business Journal
Purpose This study examines how sustainable social media content influences customer loyalty in the hospitality industry, distinguishing between the effects of firm-generated content (FGC) and user-generated content (UGC) across different demographics ...
Reem Mohamed Gouda, Yasser Tawfik Halim
doaj   +1 more source

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

Molecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch, Isabel Vogel, Sina Nokodian, Johanna Moeller, Antonia Blechschmidt, Vicky Hecht, Vanessa Kuentzel, Katharina Thiedig, Melissa Schwab, Oliver Schilling, Holger Bronger, Marion Kiechle, Viktor Magdolen, Tobias Dreyer   +13 more
wiley   +1 more source

Effect of firm–generated content in social networking sites on consumer engagement behaviour. [PDF]

, 2019
Social media and content marketing are increasing in popularity and making social networking sites the main channel where firms create content to communicate with their consumers.
Klusaitė, Laura,
core  

Making University-Industry Technological Partnerships Work: a Case Study in the Brazilian Oil Innovation System

Journal of Technology Management & Innovation, 2015
This paper approaches the research topic ‘university-industry interaction’ based on a case study in the Brazilian oil innovation system (OIS). It discourses on the management of cooperative R&D projects, by the state-owned Operator, Petrobras, involving ...
Marta Lucia Azevedo Ferreira, Ricardo Rezende Ramos   +1 more
doaj   +1 more source

Establishment of a humanized patient‐derived xenograft mouse model of high‐grade serous ovarian cancer for preclinical evaluation of combination immunotherapy

Molecular Oncology, EarlyView.
We have established a humanized orthotopic patient‐derived xenograft (Hu‐oPDX) mouse model of high‐grade serous ovarian cancer (HGSOC) that recapitulates human tumor–immune interactions. Using combined anti‐PD‐L1/anti‐CD73 immunotherapy, we demonstrate the model's improved biological relevance and enhanced translational value for preclinical ...
Luka Tandaric, Line Bjørge, Martine Rott Lode, Cecilie Fredvik Torkildsen, Pia Aehnlich, Rammah Elnour, Daniela Elena Costea, Lars Andreas Akslen, Liv Cecilie Vestrheim Thomsen, Emmet McCormack, Katrin Kleinmanns   +10 more
wiley   +1 more source

FIRM-CREATED AND USER-GENERATED CONTENT SERVE AS QUALITY SIGNALS: THE CASE OF OCOP PRODUCTS IN VIETNAM [PDF]

This article examines the role of firm-generated content and user-generated content as quality signals for Vietnam’s OCOP products.  Drawing on signaling theory, planned behavior theory, and perceived risk theory, this research investigates how firm-
Nguyen, Ha Hong, Phuong, Uyen Nguyen Thi, Ho, Dai Duc   +2 more
core   +2 more sources

Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

Industrial Marketing Management, 2023
While social media marketing plays an increasingly significant role in the B2B context, there is still limited research examining how to increase B2B social media engagement. The need for more research is becoming more pressing given the recent shift in social media content from text-centric to image-oriented experience.
Gu, William, Chan, Ka Wing, Kwon, Junbum, Dhaoui, Chedia, Septianto, Felix   +4 more
openaire   +3 more sources