Sustainable FuturesThis study explains how social media information sources, formats, and promotions affect Chinese university students' inclinations to engage with social media and make environmentally friendly purchases.
Jinchi Cai +3 more
doaj +1 more source
Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity and Purchase Intention: A Study of Instagram Pages of Real Estate Developers in Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗReal estate developers are increasingly looking for new ways to communicate with their target audience. Social media platforms, through their engagement characteristics, have enabled these businesses to develop two-way engagement with their target ...
حازم رشيد عبد الوكيل جابر
doaj +1 more source
Divulgación de información sobre riesgos y coste de los recursos propios: un enfoque bayesiano [PDF]
, 2020 El objetivo de este artículo es analizar la relación entre la divulgación de información sobre riesgo y el coste de capital de los recursos propios de empresas que cotizan en el mercado de capitales español.
Cabedo, J. David +2 more
core +1 more source
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka [PDF]
South Asian Journal of MarketingPurpose – This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka.
Kaluarachchi Chamodi Sandunima +1 more
doaj +1 more source
The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core
Beyond words: Aesthetic knowledge and knowing in design [PDF]
, 2007 Aesthetic knowledge comes from practitioners understanding the look, feel, smell, taste and sound of things. It is vital to work in many organizational contexts.
Barthes, Roland +28 more
core +1 more source
Analyzing Dove’s brand knowledge conveyance: A case study on the “Real Beauty” campaign [PDF]
SHS Web of ConferencesConveying brand knowledge to the target customer is hard in practice. An effective strategy is creating campaigns suitable for the brand’s core values.
Zhou Yiran
doaj +1 more source
Cuadernos de Administración, 2021 The high increases in freight transportation costs worldwide have generated a container crisis, impacting the global supply chains due to fast-increasing product prices.
John Willmer Escobar
doaj +1 more source
In situ molecular organization and heterogeneity of the Legionella Dot/Icm T4SS
FEBS Letters, EarlyView.We present a nearly complete in situ model of the Legionella Dot/Icm type IV secretion system, revealing its central secretion channel and identifying new components. Using cryo‐electron tomography with AI‐based modeling, our work highlights the structure, variability, and mechanism of this complex nanomachine, advancing understanding of bacterial ...
Przemysław Dutka +11 more
wiley +1 more source
Cell wall target fragment discovery using a low‐cost, minimal fragment library
FEBS Letters, EarlyView.LoCoFrag100 is a fragment library made up of 100 different compounds. Similarity between the fragments is minimized and 10 different fragments are mixed into a single cocktail, which is soaked to protein crystals. These crystals are analysed by X‐ray crystallography, revealing the binding modes of the bound fragment ligands.
Kaizhou Yan +5 more
wiley +1 more source