Results 31 to 40 of about 840,915 (254)
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
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World Electric Vehicle Journal, 2023 This paper reports the discovery of a series of computational social media accounts (Fanbots) on Twitter that may have played a critical role in sustaining the entrepreneurial narratives of Tesla, the electric-vehicle maker. From 2010 to 2020—a period of
David A. Kirsch, Mohsen A. Chowdhury
doaj +1 more source
The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]
, 2008 The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
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Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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An economic analysis of trading on private information by external administrators: international comparisons [PDF]
, 2004 This paper examines the regulation of trades in listed securities by external administrators (EAs), such as trustees in bankruptcy, liquidators, receivers, and administrators on the basis of private information.
Hillier, David J. +3 more
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, 2011 Contextual advertising entails the display of relevant ads based on the content that consumers view, exploiting the potential that consumers' content preferences are indicative of their product preferences.
Katona, Z, Zhang, K
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Jurnal InterAct, 2021 With the development and increasing number of dental clinics, customers are exposed to more options when it comes to choosing dental clinic. Therefore, social media marketing strategies are becoming more popular among dental services.
Vania Mariska Putri, Rosdiana Sijabat
semanticscholar +1 more source
Is Google the next Microsoft? Competition, Welfare and Regulation in Internet Search [PDF]
, 2008 Internet search (or perhaps more accurately `web-search') has grown exponentially over the last decade at an even more rapid rate than the Internet itself. Starting from nothing in the 1990s, today search is a multi-billion dollar business. Search engine
Pollock, Rufus
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Dynamic capabilities: Axiomatic formation of firms’ competitive competencies
Social Sciences and Humanities Open, 2023 The capabilities concept is critical in understanding the competitive competencies of firms. Capabilities allow firms to sense, seize and reconfigure their resources in response to opportunities and threats within their environments.
Dandira Mushangai
doaj +1 more source
"Looking behind the veil": invisible corporate intangibles, stories, structure and the contextual information content of disclosure [PDF]
, 2009 Purpose – This paper aims to use a grounded theory approach to reveal that corporate private disclosure content has structure and this is critical in making "invisible" intangibles in corporate value creation visible to capital market participants ...
Holland, J.
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