Sustainable FuturesThis study explains how social media information sources, formats, and promotions affect Chinese university students' inclinations to engage with social media and make environmentally friendly purchases.
Jinchi Cai +3 more
doaj +1 more source
Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity and Purchase Intention: A Study of Instagram Pages of Real Estate Developers in Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗReal estate developers are increasingly looking for new ways to communicate with their target audience. Social media platforms, through their engagement characteristics, have enabled these businesses to develop two-way engagement with their target ...
حازم رشيد عبد الوكيل جابر
doaj +1 more source
Dynamic capabilities: Axiomatic formation of firms’ competitive competencies
Social Sciences and Humanities Open, 2023 The capabilities concept is critical in understanding the competitive competencies of firms. Capabilities allow firms to sense, seize and reconfigure their resources in response to opportunities and threats within their environments.
Dandira Mushangai
doaj +1 more source
“The Impact of Firm Generated Content on Customer Purchase Intention”
المجلة العلمية للبحوث التجارية - جامعة المنوفيةPurpose: This study focuses on the effect of firm generated content on customer purchase intention across various social media platforms, exploring how the content shared by the brands can motivate the intention of customers to buy from these brands. The
Reem Mohamed Gouda Gouda
doaj +1 more source
Effect of user and firm-generated content on usage intention of sports brands across social media platforms [PDF]
Spanish Journal of Marketing-ESICPurposeBrands can effectively establish connections and engage with sports audiences through social media (SM) platforms. This study aims to bridge the void in the literature by proposing a conceptual model grounded in the theory of planned behavior and ...
Jefin Antony, Ajay Joseph, M.A. Akhil
doaj +1 more source
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka [PDF]
South Asian Journal of MarketingPurpose – This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka.
Kaluarachchi Chamodi Sandunima +1 more
doaj +1 more source
The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Dabrowski, D +6 more
core +1 more source
A influência do firm-generated content na decisão de compra do consumidor [PDF]
, 2020 Web 2.0 brought the advent of social media and, with it, new tools that brands can use to persuade their current and potential customers to buy their products. Firm-Generated Content (FGC) can be described as the way brands make use of the various types of content at their ~disposal, that is completely controlled by them, in order to show consumers ...
Pimenta, Miguel José Ascenso Gabriel
core +4 more sources
The human gut microbiome across the life course
FEBS Letters, EarlyView.Despite significant individual variation and continuous change throughout life, the human gut microbiome follows some life stage‐specific trends. This article provides a brief overview of how gut microbiome composition shifts across different phases of life. Created in BioRender. Özkurt, E. (2026) https://BioRender.com/8q4nrnc.
Alise J. Ponsero +4 more
wiley +1 more source
Patterns of creation and usage of wikipedia content [PDF]
, 2012 This is the Post-print version of the Article. The official Published version can be accessed from the link below - Copyright @ 2012 IEEEWikipedia is the largest online service storing user-generated content.
Andrea Capiluppi +5 more
core +1 more source