Foods, 2022 The global demand for healthy snacks with high protein content is growing annually. Meat scraps generated after meat cutting in the slaughtering process are considered a valuable protein product.
Hataitip Nimitkeatkai +2 more
doaj +1 more source
Pengaruh User Generated Content Dan Firm Generated Content Di Sosial Media Terhadap Proses Keputusan Pembelian Produk Hammerstout Bandung (Cabang Kiaracondong) [PDF]
, 2023 Penelitian ini bertujuan untuk memenuhi pengaruh dari User Generated Content dan Firm Generated Content pada sosial media terhadap proses keputusan pembelian konsumen dari produk Hammrstout Bandung Cabang Kiaracondong.
Alfauzi, Muhammad Hilmy
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World Electric Vehicle Journal, 2023 This paper reports the discovery of a series of computational social media accounts (Fanbots) on Twitter that may have played a critical role in sustaining the entrepreneurial narratives of Tesla, the electric-vehicle maker. From 2010 to 2020—a period of
David A. Kirsch, Mohsen A. Chowdhury
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Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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The Impact of Firm-Generated Content: The Bastarda's Case [PDF]
, 2023 Relatório de Estágio do Mestrado em Marketing apresentado à Faculdade de EconomiaEm pleno ano de 2023, as redes sociais são um dos principais canais de comunicação das empresas. Pequenas, médias e grandes organizações utilizam diariamente os social media
Silva, Patrícia Sofia Gouveia da
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Wird durch «Firm-generated Content» auf TikTok der Brand von bestsmile gestärkt und die «Purchase Intention» erhöht? [PDF]
, 2022 Social Media sind für Unternehmen relevante Kommunikationskanäle geworden, um den eigenen Brand und die Produkte zu vermarkten. TikTok ist aktuell, die am schnellsten wachsende Social-Media-Plattform weltweit und gewinnt aufgrund der grossen Reichweite ...
Oschwald, Sandra
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Trains and Twitter: Firm generated content, consumer relationship management and message framing
Transportation Research Part A: Policy and Practice, 2018 © 2018 Elsevier Ltd In this paper, we examine the impact of Twitter content on users’ train journeys and how train providers’ message framing moderates these relationships. Framing regards the way in which messages are worded concerning a particular object.
Tahir M. Nisar, Guru Prabhakar
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
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Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity: The Mediating Role of Brand Credibility in Private Higher Education [PDF]
, 2023 The increasingly fierce competition in higher education, especially among private universities, has driven a focus on enhancing brand equity with the goal of establishing a unique position through sustainable branding strategies.
Meranga, Isana Sri Christina
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Effects of intrinsic and extrinsic motivation on user-generated content [PDF]
, 2015 User-generated content where content is created and shared among consumers is of key importance to marketers. This study investigates consumer intrinsic and extrinsic motivation to understand why people create user-generated branded video content ...
Poch, Rebecca, Martin, Brett
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