Results 21 to 30 of about 840,915 (254)

Be a part of it: promoting WOM, eWOM, and content creation through customer identification [PDF]

Spanish Journal of Marketing-ESIC, 2020
Purpose – Customer identification leads to behaviors that are beneficial for firms. This paper aims to analyze the effect of firm identification and community identification on content creation, which indirectly may affect offline word of mouth and ...
Jaime Romero, Daniel Ruiz-Equihua
doaj   +1 more source

Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

Jurnal Ilmiah Manajemen dan Bisnis, 2021
The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,
Livia Tamarasari Suhendra, Kurniawati Kurniawati, Duwi Mulyati, Olivia Windy, Endang Kurnia, Grade Banirohim   +5 more
doaj   +1 more source

PENGARUH KONTEN BUATAN PENGGUNA (UGC) DAN KONTEN BUATAN PERUSAHAAN (FGC) TERHADAP LOYALITAS MEREK SMARTPHONE DI INDONESIA DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF USER-PRODUCED CONTENT (UGC) AND COMPANY-PRODUCED CONTENT (FGC) ON SMARTPHONE BRAND LOYALTY IN INDONESIA WITH BRAND TRUST AS A MEDIATION VARIABLE]

DeReMa (Development Research of Management): Jurnal Manajemen, 2023
This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of
Richard Wisianto, Keni Keni
doaj   +1 more source

Why Are User-Generated Contents So Varied? An Explanation Based on Variety-Seeking Theory and Topic Modeling

Frontiers in Psychology, 2022
In online communities, such as Twitter, Facebook, or Reddit, millions of pieces of contents are generated by users every day, and these user-generated contents (UGCs) show a great variety of topics discussed that make the online community vivid and ...
Weilin Xiang, Yongbin Ma, Dewen Liu, Sikang Zhang   +3 more
doaj   +1 more source

Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision [PDF]

, 2014
The sustained success of variable pricing for revenue management (RM) is dependent on the creation of appropriate price points at which to sell a given product offering.
Noone, Breffni M., Robson, Stephani K. A.   +1 more
core   +1 more source

OPINION PIECE Plagiarism in the age of massive Generative Pre-trained Transformers (GPT-3)

Ethics in Science and Environmental Politics, 2021
As if 2020 was not a peculiar enough year, its fifth month saw the relatively quiet publication of a preprint describing the most powerful natural language processing (NLP) system to date—GPT-3 (Generative Pre-trained Transformer-3)—created by the ...
N Dehouche
doaj   +1 more source

Active Social Media Management: The Case of Health Care [PDF]

, 2012
Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a health care setting.
Miller, Amalia R., Tucker, Catherine Elizabeth   +1 more
core   +1 more source

Going Green on social media: Exploring the Effect of Firm-Generated Content on Brand Trust and Purchase Decision in Pakistan with a Focus on Environmental Concern

International Journal of Social Science & Entrepreneurship, 2023
This study explores the influence of firm-generated social media content, perceived enjoyment, and originality on brand trust and purchase decisions. Additionally, the study examines whether environmental concern works as a moderator between customer ...
Muhammad Aqib Shafiq, Muhammad Ziaullah, Qamar Abbas, M. Abid, Ali PhD Scholar, Saba Iqbal   +5 more
semanticscholar   +1 more source

Incorporation of Tapioca Starch and Wheat Flour on Physicochemical Properties and Sensory Attributes of Meat-Based Snacks from Beef Scraps

Foods, 2022
The global demand for healthy snacks with high protein content is growing annually. Meat scraps generated after meat cutting in the slaughtering process are considered a valuable protein product.
Hataitip Nimitkeatkai, Kannika Pasada, Amnat Jarerat   +2 more
doaj   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source