Results 11 to 20 of about 176,812 (282)
Do firms still need to be social? Firm generated content in social media [PDF]
Information Technology & People, 2019 PurposeThe purpose of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention.Design/methodology/approachIn order to test this conceptual framework, statistical analysis was carried out employing ...
Athanasios Poulis +2 more
openaire +3 more sources
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content [PDF]
Journal of Interactive Marketing, 2023 The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples,
Olli Tyrväinen +2 more
core +5 more sources
Examining the moderating effects of firm generated content on online social brand engagement [PDF]
, 2017 This research furthers our understanding of the influence of social presence on social brand engagement (SBE) and the moderating effects of firm-generated content and consumer commitment. Employing a quantitative survey design, 738 consumers with prior experience in following brands on social media were randomly interviewed using online questionnaire ...
Osei-Frimpong, Kofi, McLean, Graeme
core +7 more sources
The Effects of User Generated Content and Firm Generated Content on Millennials’ Purchase Intention of Shariah-Compliant Stocks [PDF]
Jurnal Pengurusan, 2021 The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials ...
De Costa, Feroz, Abd Aziz, Norzalita
openaire +3 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Understanding how competitors act in a market is a critical component of strategic decision-making. In this paper, we propose a method to extract firm events from the textual content generated by firms in the market and explore the competitive ...
Hua Yuan +3 more
doaj +1 more source
Jurnal Ilmiah Manajemen dan Bisnis, 2021 The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,
Livia Tamarasari Suhendra +5 more
doaj +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2023 This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of
Richard Wisianto, Keni Keni
doaj +1 more source
Frontiers in Psychology, 2022 In online communities, such as Twitter, Facebook, or Reddit, millions of pieces of contents are generated by users every day, and these user-generated contents (UGCs) show a great variety of topics discussed that make the online community vivid and ...
Weilin Xiang +3 more
doaj +1 more source
OPINION PIECE Plagiarism in the age of massive Generative Pre-trained Transformers (GPT-3)
Ethics in Science and Environmental Politics, 2021 As if 2020 was not a peculiar enough year, its fifth month saw the relatively quiet publication of a preprint describing the most powerful natural language processing (NLP) system to date—GPT-3 (Generative Pre-trained Transformer-3)—created by the ...
N Dehouche
doaj +1 more source
UKH Journal of Social Sciences, 2022 This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts to compare the impact of UGC and FGC on the consumer buying process.
Ghaith Al-Abdallah, Sarhang Jumaa
openaire +2 more sources