Results 11 to 20 of about 840,915 (254)
How Argument Numerosity Shapes Firm‐Generated Content Effectiveness
Psychology & MarketingABSTRACTDespite the growing popularity of firm‐generated content (FGC), defined as product‐oriented communication that an organization initiates on its official social media pages, there is persistent uncertainty about its effectiveness. Some posts elicit positive responses while others do not, which raises questions about what firms can do to improve ...
Rumen Pozharliev +2 more
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The Effects of User Generated Content and Firm Generated Content on Millennials’ Purchase Intention of Shariah-Compliant Stocks [PDF]
Jurnal Pengurusan, 2021 The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials ...
Feroz De Costa
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UKH Journal of Social Sciences, 2022 This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts to compare the impact of UGC and FGC on the consumer buying process.
Ghaith Al-Abdallah, Sarhang Jumaa
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Cogent Business & ManagementThe purpose of this research is to assess, examine, and compare the effects of user-generated content (UGC) and firm-generated content (FGC) on consumer buying behaviour for telecommunications products and services. A descriptive quantitative methodology
Ghaith Al-Abdallah, Len Tiu Wright
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Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationThe purpose of this paper is to explore the ability of the combination of Theory of Reasoned Action (TRA) and Information Adoption Model (IAM); to predict and explain how Firm-Generated Content (FGC) and User-Generated Content (UGC) influence the ...
Tuan Van Pham +5 more
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Industrial Marketing Management, 2023 While social media marketing plays an increasingly significant role in the B2B context, there is still limited research examining how to increase B2B social media engagement. The need for more research is becoming more pressing given the recent shift in social media content from text-centric to image-oriented experience.
Gu, William +4 more
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Trains and Twitter: Firm generated content, consumer relationship management and message framing
Transportation Research Part A: Policy and Practice, 2018 © 2018 Elsevier Ltd In this paper, we examine the impact of Twitter content on users’ train journeys and how train providers’ message framing moderates these relationships. Framing regards the way in which messages are worded concerning a particular object.
Tahir M. Nisar, Guru Prabhakar
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EMPATHETIC FIRM GENERATED CONTENT IN SOCIAL MEDIA AND ITS OUTCOMES: A CONCEPTUAL STUDY
Journal of critical reviews, 2020 Firms are investing heavily in social media, but they lack a clear understanding of the influence of the different types of social media content on customer behaviour.
R. Rajendran, C. Arun
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Engaging customers through user-and company-generated content on CSR [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This study aims to analyze the role of corporate social responsibility (CSR) customer perceptions, customer–company identification and customer trust on customer engagement (CE), paying special attention to the moderating effects of two types ...
Alberto Badenes-Rocha +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Understanding how competitors act in a market is a critical component of strategic decision-making. In this paper, we propose a method to extract firm events from the textual content generated by firms in the market and explore the competitive ...
Hua Yuan +3 more
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