Results 251 to 260 of about 545,105 (338)

Trust in Green: How Advertising Resonates Through Environmental Concerns and Product Quality

Hammad Zafar, Fakhre Alam Siddiqui, Daniya Fayaz   +2 more
openalex   +2 more sources

EFFECTS OF GREEN PRODUCT AND GREEN ADVERTISING TOWARD PURCHASE DECISION

, 2020
Vanesha Rahmania, Sulastri Sulastri, Zakaria Wahab   +2 more
openalex   +1 more source

Circular Economy: A Pathway to Integrated Value Creation for Business and Society

Business Strategy and the Environment, EarlyView.
ABSTRACT Amid growing environmental pressures and the pressing demand to advance sustainable development, the circular economy (CE) has positioned itself as a transformative business approach capable of safeguarding favourable ecosystem conditions through the application of key R‐strategies.
Saudi‐Yulieth Enciso‐Alfaro, Isabel‐María García‐Sánchez   +1 more
wiley   +1 more source

A Two-Echelon Supply Chain with a Two-Warehouse Retailer and a Green Manufacturer under Advertising and Product Expiry-Dependent Demand

Ruba Priyadharshini, Ramasamy Uthayakumar   +1 more
openalex   +1 more source

Exploring the Role of Prospect Theory for Fast‐Fashion Practice as Experienced Through a Generational Lens: Marketing an Environmental Business Strategy That Appeals to Fashion Identity and Time Horizon Values

Business Strategy and the Environment, EarlyView.
ABSTRACT The financially lucrative fast‐fashion business strategy is criticised for impacting detrimentally on the environment, with marketing tactics encouraging frequent‐impulsive fashion consumption. This research presents a novel conceptual framework merging fashion involvement values within prospect theory, creating a fashion‐identity‐time‐horizon
Elaine L. Ritch, Noreen Q. Siddiqui, Catherine Canning   +2 more
wiley   +1 more source

Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

Behav Sci (Basel)
Vardikou C, Konidaris A, Koustoumpardi E, Kavoura A.   +3 more
europepmc   +1 more source

Green Blushing and Cause Marketing in Pakistani Fashion Advertising Discourse on Instagram

Shahzadi Razia Sultana, Arshad Ali Khan, Priya Anwar   +2 more
openalex   +2 more sources

Sustainability Reporting and Performance: Do Italian Companies Manage Their Narratives in Mandatory Settings?

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability disclosure is a topic of growing interest worldwide, especially after the adoption of the Directive 2014/95/EU (NFRD), which mandates specific classes of companies in the European Union to disclose a series of information regarding ESG issues.
Maria Chiara Demartini, Sara Trucco, Valentina Beretta   +2 more
wiley   +1 more source

Circular Economy Platforms: A Systematic Review

Business Strategy and the Environment, EarlyView.
ABSTRACT Digital platforms enable circular business models that can provide both economic and environmental benefits. However, the literature on platforms in the context of the circular economy has remained descriptive and fragmented across fields, posing challenges for synthesizing accumulated knowledge.
Outi Blackburn, Paavo Ritala, Joona Keränen, Nancy Bocken   +3 more
wiley   +1 more source

How Pragmatic Are Sarcopenia Intervention Studies? A Systematic Review. [PDF]

J Cachexia Sarcopenia Muscle
Van Heden S, Baoubbou Z, Sanchez-Rodriguez D, Chan YM, Beaudart C.   +4 more
europepmc   +1 more source