Results 241 to 250 of about 13,975 (255)

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Global Marketing Conference Proceeding, 2014
Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi   +3 more
openaire   +1 more source

Pricing policies of green supply chain considering targeted advertising and product green degree in the Big Data environment

Journal of Cleaner Production, 2017
Pan Liu
exaly  

‘Green’ in advertising: a bibliometric review

Environment, Development and Sustainability
Chengcheng Guo, Wangbing Shen, Xiaoyu Hu, Yuan Yuan   +3 more
openaire   +1 more source

Evaluating the green advertising practices of international firms: a trend analysis

International Marketing Review, 2011
Leonidas Leonidou, K G Magnus Hultman, Constantinos N Leonidou   +2 more
exaly  

Towards Green Advertising

Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz   +3 more
openaire   +1 more source

Green advertising receptivity: An initial scale development process

Journal of Marketing Communications, 2016
Ainsworth Anthony Bailey, Mojisola F Tiamiyu   +1 more
exaly  

Platform-led green advertising: Promote the best or promote by performance

Transportation Research, Part E: Logistics and Transportation Review, 2019
Li Hu, Yangguang Zhu, Shaofu Du
exaly  

Strategies and approaches green advertising: an empirical analysis of the Italian context

International Journal of Environment and Sustainable Development, 2011
Marco Frey, Sara Tessitore, Francesco Testa   +2 more
exaly  

Uncovering the Value of Green Advertising for Environmental Management Practices

Business Strategy and the Environment, 2014
Kee-Hung Lai, Kuo-Chung Shang, Christina W Y Wong   +2 more
exaly  

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics, 2013
Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino   +2 more
exaly