Results 251 to 255 of about 13,975 (255)

Green Advertising and the Reluctant Consumer

2016
openaire   +1 more source

Effects of functional green advertising on self and others

Psychology and Marketing, 2018
Ziying Mo, Matthew Liu, Yongdan Liu
exaly  

The effects of green advertising appeal and message type on purchase intention

Journal of Retailing and Consumer Services
Kai Chen, Sinan Li
exaly  

Green Advertising, Ethical Consumerism

2019
openaire   +1 more source

When does green advertising work? The moderating role of product type

Journal of Marketing Communications, 2014
exaly