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The Influence of Green Advertising and Emotional Factors on Green Consumption
Advances in Economics, Management and Political SciencesThe advanced ideas concerning the protection of the environment, the principles of sustainable consumption have underscored the importance of emotions in consumers’ actions. This essay looks at the effect of green ads and emotions on green purchasing with the aim of improving the application of marketing strategies in sustainability.
openaire +1 more source
A narrative approach for overcoming the message credibility problem in green advertising
Journal of Business Research, 2022Heather Shoenberger +2 more
exaly
Special Issue on Green Advertising
Journal of Advertising, 2012Kim Sheehan, Lucy Atkinson
openaire +1 more source
Heuristic processing of green advertising: Review and policy implications
Ecological Economics, 2023exaly
Competence or warmth: why do consumers pay for green advertising?
Asia Pacific Journal of Marketing and Logistics, 2023Zihao Jiang, Jiarong Shi
exaly
Three decades of green advertising – a review of literature and bibliometric analysis
Benchmarking, 2021exaly