Results 211 to 220 of about 13,975 (255)

The Role of Green Advertisements in Green Purchase Intention

Kuwait Chapter of Arabian Journal of Business and Management Review, 2014
The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth, Mohammad Taheri Roozbahani   +1 more
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Shades of Green - A Content Analysis of Green Advertising

2015
Corporate social responsibility has been increasingly an important aspect of business management, and as such, firms are engaged in the communication with customers, through advertising, projecting socially-responsible corporate images. This paper reports a content analysis of print magazine advertising in 1987, 1997, and 2007, which reveals that there
David Di Zhang, Marjorie A. Delbaere
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Intents of green advertisements

Asia Pacific Journal of Marketing and Logistics, 2017
Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed.
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Green Advertising and the Reluctant Consumer

Journal of Advertising, 1995
Abstract As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the ...
George M. Zinkhan, Les Carlson
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Green or Sustainable Advertising

Growing awareness of environmental issues has driven a change in the attitudes and behaviors of consumers, who are demanding more sustainable products and services. In this context, green or sustainable advertising emerges as a key tool for companies seeking to communicate their commitment to the environment and attract a public increasingly concerned ...
María Patricia Soroa de Carlos, Javier Saiz Briones   +1 more
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Green Marketing and Advertising

2007
Abstract It is obvious that notable corporate giants deem it a must to promote corporate images that reflect their environmental awareness and involvement. Today’s world is now facing enormous environmental problems and challenges. Environmental problems caused more than 2,000 people to perish in Europe in 2003 due to a heat wave, while ...
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How to make a green product advertisement? The effect of advertising appeals on green purchase intention

Asia Pacific Journal of Marketing and Logistics
Purpose Based on the construal level theory, this study examines the influence of advertising appeal types (functional appeals vs. environmental appeals) and temporal landmarks (beginning time vs. ending time) on green purchase intention.
Tingting Li, Jingyi An, Desheng Wang
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The Effect of Green Advertising and Green Themes on Customer Attitude

BULMIM Journal of Management and Research, 2018
In this research we studied the effect of green advertisement on customer attitude and find weather there is a difference in green advertisement attitude in lowinvolved and high-involved customers. In this research work, we compare the low-involved and high-involved customer cognitive response and effective response towards advertisement and also ...
Trilok Pratap Singh, Yogesh Upadhyay
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Advertising and Organization's Green Behavior

2018
Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results.
Augustin Constantin Mitu, Daniela Steluta Uta   +1 more
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The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising

Journal of Marketing Theory and Practice, 1996
Environmental advertising has been the focus of a number of recent research studies, as well as recent FTC deliberations.To contribute further to our understanding of environmental advertising, this paper investigates its use over the past 25 years.
Debbie Easterling, Amy Kenworthy, Ruth Nemzoff   +2 more
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