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Obesity and food marketing: a narrative review of consumer influence, regulatory gaps, and ethical implications. [PDF]
Front NutrFarzand A +5 more
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Understanding the factors that shape patient choices in bringing a claim for clinical negligence against the NHS in England: a scoping review. [PDF]
Front Health ServAssame N +3 more
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ESPiezometer: ESP32-based field tool for installation and validation of piezometric sensors for groundwater level monitoring. [PDF]
HardwareXBlanco-Jáquez AD +4 more
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Visual Attention to Food Content on Social Media: An Eye-Tracking Study Among Young Adults. [PDF]
J Eye Mov ResRiswanto AL, Kim S, Ha Y, Kim HS.
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Green advertising effects on attitude and choice of advertising themes
Asia Pacific Journal of Marketing and Logistics, 2005The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement ...
Mehdi Taghian, Clare D'Souza
exaly +2 more sources
Business Strategy and the Environment, 2022
AbstractAs environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to
Jiatong Dai
exaly +2 more sources
AbstractAs environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to
Jiatong Dai
exaly +2 more sources
Colour effects in green advertising
International Journal of Consumer Studies, 2020AbstractMarketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the environmental friendliness.
Dongjae Lim +3 more
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Media Information Australia, 1990
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire +1 more source
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire +1 more source