Results 201 to 207 of about 547,752 (207)

The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis

Sustainability, 2022
exaly  

Effects of functional green advertising on self and others

Psychology and Marketing, 2018
Ziying Mo, Matthew TingChi Liu, Yongdan Liu   +2 more
exaly  

The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model

Journal of Hospitality and Tourism Management, 2019
Woo-Hyuk Kim, Kevin R Roberts
exaly  

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Global Marketing Conference Proceeding, 2014
Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi   +3 more
openaire   +1 more source

The effects of green advertising appeal and message type on purchase intention

Journal of Retailing and Consumer Services
Kai Chen, Bin Zhang
exaly  

Green Advertising Efficacy: Contrasting Low and High Involvement Product Advertisements

Journal of Informatics Education and Research
openaire   +1 more source

Green Advertising and the Reluctant Consumer

2016
openaire   +1 more source