Results 181 to 190 of about 18,807 (202)

Special Issue on Green Advertising

Journal of Advertising, 2012
Kim Sheehan, Lucy Atkinson
openaire   +1 more source

A narrative approach for overcoming the message credibility problem in green advertising

Journal of Business Research, 2022
Eunjin Kim, Heather Shoenberger, S Ratneshwar   +2 more
exaly  

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

International Journal of Advertising, 2023
Kyeongwon Kwon, Jaejin Lee, Cen Wang, Vaibhav Shwetangbhai Diwanji   +3 more
openaire   +1 more source

The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis

Sustainability, 2022
Jianming Wang
exaly  

Heuristic processing of green advertising: Review and policy implications

Ecological Economics, 2023
exaly  

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics, 2013
Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino   +2 more
exaly  

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Cornell Hospitality Quarterly, 2020
Seyhmus Baloǧlu, Esra Topcuoglu
exaly  

Pricing policies of green supply chain considering targeted advertising and product green degree in the Big Data environment

Journal of Cleaner Production, 2017
Pan Liu, Shu-Ping Yi
exaly  

The Effect of Green Advertising and Green Themes on Customer Attitude

BULMIM Journal of Management and Research, 2018
Trilok Pratap Singh, Yogesh Upadhyay
openaire   +1 more source

Evaluating the green advertising practices of international firms: a trend analysis

International Marketing Review, 2011
Leonidas C Leonidou, Constantinos N Leonidou, Dayananda Palihawadana   +2 more
exaly