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Can green advertising increase consumers' purchase intention of electric vehicles? An experimental study from China

Journal of Cleaner Production, 2023
Chao Bi, shujuanjin 金
exaly

Perceived Believability of Televised Green Advertising

Association of Marketing Theory and Practice Proceedings, 2016
Consumers are typically skeptical and cynical of advertising claims for products and generally disbelieve most advertised information. Believability of advertisers’ claims is crucial for consumer adoption of products, but consumers’ environmental imagination should be assessed to enhance believability of green marketing claims.
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What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

Business Strategy and the Environment, 2021
Ying Sun, Jing Wang
exaly

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media