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Green Marketing and Advertising
2007Abstract It is obvious that notable corporate giants deem it a must to promote corporate images that reflect their environmental awareness and involvement. Today’s world is now facing enormous environmental problems and challenges. Environmental problems caused more than 2,000 people to perish in Europe in 2003 due to a heat wave, while ...
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Green or Sustainable Advertising
Growing awareness of environmental issues has driven a change in the attitudes and behaviors of consumers, who are demanding more sustainable products and services. In this context, green or sustainable advertising emerges as a key tool for companies seeking to communicate their commitment to the environment and attract a public increasingly concerned ...María Patricia Soroa de Carlos +1 more
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Asia Pacific Journal of Marketing and Logistics
Purpose Based on the construal level theory, this study examines the influence of advertising appeal types (functional appeals vs. environmental appeals) and temporal landmarks (beginning time vs. ending time) on green purchase intention.
Tingting Li, Jingyi An, Desheng Wang
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Purpose Based on the construal level theory, this study examines the influence of advertising appeal types (functional appeals vs. environmental appeals) and temporal landmarks (beginning time vs. ending time) on green purchase intention.
Tingting Li, Jingyi An, Desheng Wang
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The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising
Journal of Marketing Theory and Practice, 1996Environmental advertising has been the focus of a number of recent research studies, as well as recent FTC deliberations.To contribute further to our understanding of environmental advertising, this paper investigates its use over the past 25 years.
Debbie Easterling +2 more
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Advertising and Organization's Green Behavior
2018Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results.
Augustin Constantin Mitu +1 more
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Green Advertising: Salvation or Oxymoron?
Journal of Advertising, 1995Abstract The purpose of this paper is to clarify the nature of green advertising, thus demonstrating that the concept is far more complex than the extant marketing literature suggests. Green is characterized here as a two dimensional concept with political (reformism to radicalism) and human positional (anthropocentric to ecocentric) dimensions.
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Journal of Advertising, 2016
This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption ...
Brandon J. Reich +1 more
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This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption ...
Brandon J. Reich +1 more
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Driving Forces in Green Advertisements: A Comparison of Green Advertisements in Ten Countries
2022Matthes, Jörg +5 more
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Green Advertising and Green Public Relations as Integration Propaganda
Bulletin of Science, Technology & Society, 2001When faced with an environmental problem, corporations can either deal with it or merely give the appearance of managing it. The latter is often the case cause the corporation can maintain a positive public image while not actually doing anything to solve the problem.
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