Results 171 to 180 of about 18,807 (202)

Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution

Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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Green Marketing in Healthcare Advertising

The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores the intersection of green marketing and the healthcare sector, emphasizing how sustainable marketing strategies can enhance environmental responsibility and improve ...
R. Delecta Jenifer, R. Vettriselvan, Deepti Saxena, Palanivel Rathinasabapathi Velmurugan, A. Balakrishnan   +4 more
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The Influence of Green Products on Green Repurchase Intention Through Green Advertising

International Journal of Management Research and Economics
Starbucks as a coffee shop retail company implements green products by launching several initiatives to reduce the environmental impact by using tumblrs and straws made of paper as well as carrying out green advertising.to increase public awareness of caring for environmental sustainability. This research aims to analyze the influence of green products
null Nyoman Mutiara Pradnyani, null I Gede Nandya Oktora P   +1 more
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The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions

2021
Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu, LEBLEBİCİ KOÇER, Leyla   +1 more
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Green advertising revisited

International Journal of Advertising, 2009
Patrick Hartmann, Vanessa Apaolaza-Ibáñez   +1 more
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Can green advertising increase consumers' purchase intention of electric vehicles? An experimental study from China

Journal of Cleaner Production, 2023
Chao Bi, Shujuan Jin
exaly  

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

Business Strategy and the Environment, 2021
Ying Sun, Biao Luo, Shanyong Wang
exaly  

The Influence of Green Advertising and Emotional Factors on Green Consumption

Advances in Economics, Management and Political Sciences
The advanced ideas concerning the protection of the environment, the principles of sustainable consumption have underscored the importance of emotions in consumers’ actions. This essay looks at the effect of green ads and emotions on green purchasing with the aim of improving the application of marketing strategies in sustainability.
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Three decades of green advertising – a review of literature and bibliometric analysis

Benchmarking, 2021
Neha Dhruv Agarwal
exaly  

Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution

Journal of Marketing Communications, 2020
Jason Yu
exaly