Conceptual metaphors in green advertising
Metaphors are all around us and they shape the way we perceive the world with our senses. Lakoff and Johnson argued that our mind and way of thinking are metaphorical. Following this theory and the approach of cognitive linguistics, the aim of this thesis will be to present how conceptual metaphors can be used in advertising. Advertisements can combine
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Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
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Evaluating the Use of Google Street View to Visually Verify the Locations of Cannabis Retailers in the United States Extracted from Websites, 2015-2018. [PDF]
Haley D +7 more
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Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
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Using search engine analytics to identify public interest and needs in periodontal disease: a retrospective comparative search term analysis of the keywords "periodontitis" and "gingivitis" for the years 2008-2025 in 5 different countries. [PDF]
Cores Ziskoven P +7 more
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Abstract Previous research concerning Global South doctoral students in the United Kingdom has mainly situated their experiences within adaptationist paradigms, emphasising cultural adjustment and assimilation into Western academic norms. Such studies often depict students as passive recipients, overlooking their agency and the transformative potential
Peng Zhang +3 more
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Youth and young adult flavour expectancies for new 'non-menthol' cigarettes introduced following California's ban on flavoured tobacco products. [PDF]
Kreslake JM +5 more
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The critical role of teacher educators in promoting socially just mathematics teaching
Abstract This paper focuses on the enablers and constraints that shape mathematics teacher educators' agency in addressing social justice issues within their practice and how these can be harnessed or overcome. Given the potential impact of teacher educators on the student/practising teachers they work with, and consequently on the agency of classroom ...
Pete Wright +8 more
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From social cognition to consumption: toward an EEG-based approach to consumer mentalizing. [PDF]
Casiraghi C, Zito M, Russo V.
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ABSTRACT This study examines the role of managerial ability in driving environmental performance and overall environmental, social, and governance (ESG) ratings in the context of the European Union sustainability reporting regulations. Using a sample of 7242 firm‐year observations over the period 2015–2023, our results indicate a structural change in ...
Mihaela Ionașcu +2 more
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