Rangatahi Youth-Led Dissemination Campaign for Cocreated Eating and Well-Being Guidelines: Process and Pilot Implementation Evaluation. [PDF]
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Colour effects in green advertising
International Journal of Consumer Studies, 2020AbstractMarketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the environmental friendliness.
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The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
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