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Green advertising effects on attitude and choice of advertising themes

Asia Pacific Journal of Marketing and Logistics, 2005
The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement ...
Clare D'Souza, Mehdi Taghian
exaly   +3 more sources

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Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

Business Strategy and the Environment, 2022
AbstractAs environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to
Jiatong Dai
exaly   +2 more sources

Colour effects in green advertising

International Journal of Consumer Studies, 2020
AbstractMarketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the environmental friendliness.
Dongjae Lim, Tae Hyun Baek, Sukki Yoon, Yeonshin Kim   +3 more
openaire   +2 more sources

The Greening of Advertising

Media Information Australia, 1990
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire   +1 more source

The Role of Green Advertisements in Green Purchase Intention

Kuwait Chapter of Arabian Journal of Business and Management Review, 2014
The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth, Mohammad Taheri Roozbahani   +1 more
openaire   +1 more source

Shades of Green - A Content Analysis of Green Advertising

2015
Corporate social responsibility has been increasingly an important aspect of business management, and as such, firms are engaged in the communication with customers, through advertising, projecting socially-responsible corporate images. This paper reports a content analysis of print magazine advertising in 1987, 1997, and 2007, which reveals that there
David Di Zhang, Marjorie A. Delbaere
openaire   +1 more source

Intents of green advertisements

Asia Pacific Journal of Marketing and Logistics, 2017
Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed.
openaire   +1 more source

Green Advertising and the Reluctant Consumer

Journal of Advertising, 1995
Abstract As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the ...
George M. Zinkhan, Les Carlson
openaire   +1 more source