Results 191 to 200 of about 18,807 (202)

Towards Green Advertising

Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz   +3 more
openaire   +1 more source

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Global Marketing Conference Proceeding, 2014
Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi   +3 more
openaire   +1 more source

Uncovering the Value of Green Advertising for Environmental Management Practices

Business Strategy and the Environment, 2014
Christina W Y Wong, Kee-Hung Lai, Kuo-Chung Shang   +2 more
exaly  

Green advertising receptivity: An initial scale development process

Journal of Marketing Communications, 2016
Ainsworth Anthony Bailey, Mojisola F Tiamiyu   +1 more
exaly  

Platform-led green advertising: Promote the best or promote by performance

Transportation Research, Part E: Logistics and Transportation Review, 2019
Shaofu Du, Lei Wang, Li Hu
exaly  

‘Green’ in advertising: a bibliometric review

Environment, Development and Sustainability
Chengcheng Guo, Wangbing Shen, Xiaoyu Hu, Yuan Yuan   +3 more
openaire   +1 more source

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Environmental Communication, 2018
Desirée Schmuck, Jörg Matthes, Brigitte Naderer   +2 more
exaly  

Effects of functional green advertising on self and others

Psychology and Marketing, 2018
Ziying Mo, Matthew Tingchi Liu, Yongdan Liu   +2 more
exaly  

The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model

Journal of Hospitality and Tourism Management, 2019
Woo-Hyuk Kim, Kristin Malek, Kevin R Roberts   +2 more
exaly  

Green Advertising and the Reluctant Consumer

2016
openaire   +1 more source