Results 191 to 200 of about 547,752 (207)

Heuristic processing of green advertising: Review and policy implications

Ecological Economics, 2023
exaly  

Towards Green Advertising

Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz   +3 more
openaire   +1 more source

Pricing policies of green supply chain considering targeted advertising and product green degree in the Big Data environment

Journal of Cleaner Production, 2017
Pan Liu
exaly  

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Cornell Hospitality Quarterly, 2020
Seyhmus Baloglu, Esra Topçuoğlu
exaly  

Evaluating the green advertising practices of international firms: a trend analysis

International Marketing Review, 2011
Leonidas C Leonidou, Constantinos N Leonidou   +1 more
exaly  

Uncovering the Value of Green Advertising for Environmental Management Practices

Business Strategy and the Environment, 2014
Christina Wy Wong, Kee-hung Lai, Kuo-chung Shang   +2 more
exaly  

Green Advertising, Ethical Consumerism

2019
openaire   +1 more source

Green advertising receptivity: An initial scale development process

Journal of Marketing Communications, 2016
Ainsworth Anthony Bailey
exaly  

Platform-led green advertising: Promote the best or promote by performance

Transportation Research, Part E: Logistics and Transportation Review, 2019
Shaofu Du, Lei Wang, Li Hu
exaly  

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Environmental Communication, 2018
Desiree Schmuck, Jörg Matthes, Brigitte Naderer   +2 more
exaly