How Does the Interactivity of Social Media Affect the Adoption of New Green Products? [PDF]
Frontiers in Psychology, 2021 In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising.
Xin Cao +3 more
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SAGE OpenEnvironmental protection is a priority for countries that want to reduce the impact of global warming. Numerous companies strive to create a positive image and are committed to delivering supplementary environmental benefits.
Tran Thu Thao +2 more
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Cogent Business & ManagementThe study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam’s industrial and marine coatings sector, with a particular focus on
Bang Nguyen-Viet, Cong Thanh Tran
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Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]
Decision Science LettersThis study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
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A Study on Intentions of Generation Z Consumers to Buy Recyclable Products [PDF]
Journal of Sustainable Marketing, 2023 Although consumers generally have a positive attitude towards recycled products, purchases of such products remain relatively low compared to the total volume of goods sold globally.
Barış Armutcu, Muhammed Furkan Tan
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Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions [PDF]
Marketing (Beograd. 1991), 2023 Due to increasing degradation of natural environment, the importance of environmentally responsible production and consumption, as well as green marketing and sustainable labeling has been growing.
Kolović Tijana +2 more
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"It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults. [PDF]
, 2021 Purpose. Peer crowd-targeted campaigns are a novel approach to engage high-risk young adults in tobacco use prevention and cessation. We elicited the perspectives of young adult key informants to understand how and why two social branding interventions ...
Ling, Pamela M +2 more
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Receptivity to Tobacco Advertising and Susceptibility to Tobacco Products [PDF]
Pediatrics, 2017 John P Pierce +2 more
exaly +2 more sources
ILS and RTP: Support to Researchers Provided by Information and Learning Services as Part of the Research Training Programme at the University of Worcester, Past, Present and Future. [PDF]
, 2010 The purpose of this article is to investigate the involvement of Information and Learning Services staff in the delivery of the Research Training Programme at the University of Worcester, UK with a focus on researcher receptivity.
Johnson, Rachel
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The Effects of the Quantification of Faculty Productivity: Perspectives from the Design Science Research Community [PDF]
, 2018 In recent years, efforts to assess faculty research productivity have focused more on the measurable quantification of academic outcomes. For benchmarking academic performance, researchers have developed different ranking and rating lists that define so ...
Beck, Roman +2 more
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