Results 11 to 20 of about 9,102 (182)

Association of fully branded, standardized packaging and limited flavor and brand descriptors of e-liquids with interest in trying products among youths in Great Britain. [PDF]

open access: yesAddiction
Abstract Background and aims Many vaping products feature bright colors and novel brand names and flavor descriptors, which may appeal to youth. We measured the strength of the associations between e‐liquid packaging design (branded, white standardized or white standardized limiting brand and flavor descriptors) and perceived peer interest in trying ...
Taylor E   +10 more
europepmc   +2 more sources

Creating good feelings about unhealthy food: children’s televised ‘advertised diet’ on the island of Ireland, in a climate of regulation [PDF]

open access: yes, 2015
Childhood eating habits and associations with advertising persist through life. Obesity is high in Ireland, and is increasing worldwide. Links between food promotion and children’s diets are well-established, and the World Health Organisation has called ...
Bergin, Rebecca   +5 more
core   +1 more source

Roadblocks to interactive digital adoption? Elite perspectives of party practices in the United Kingdom [PDF]

open access: yes, 2018
Digital technology has often been heralded for its capacity to facilitate more interactive forms of political engagement. In the party context, many early studies found little evidence of this practice, but more recent citizen-focused interventions ...
Dommett, K.
core   +1 more source

Smoking in movies and smoking initiation in adolescents: systematic review and meta-analysis [PDF]

open access: yes, 2016
Background and aims: Preventing young people from initiating smoking is a vital public health objective. There is strong evidence that exposure to smoking imagery in movies is associated with an increased risk of smoking uptake.
Arora   +31 more
core   +1 more source

How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims [PDF]

open access: yes, 2018
This study establishes claim specificity as a conceptually distinct message characteristic and a robust antecedent of claim credibility. The relationship between the specificity and the credibility of green claims is examined by way of a 2 × 2 online ...
Alniacik   +18 more
core   +3 more sources

How green advertising receptivity shapes consumer responses to organic food: the mediating roles of brand image and brand trust

open access: yesFrontiers in Sustainable Food Systems
BackgroundIn the organic food market, green advertising is increasingly used to communicate environmental responsibility and sustainability-related value.
Junjie Zhang, Yiyu Wang, Shuya An
doaj   +1 more source

The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust

open access: yesFrontiers in Sustainable Food Systems
BackgroundIn the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies.
Youyou Li, Baoshun Shan
doaj   +1 more source

Los Estudios Críticos de Internet: conceptos, debates y retos [PDF]

open access: yes, 2017
Este artículo ofrece una revisión de la literatura en los Estudios de Internet desde su comienzo hasta la actualidad, prestando particular atención a conceptos y debates centrales, además de cuestiones sobre la interactividad del usuario.
Favaro, L.
core   +3 more sources

Consumer Adoption of Internet of Things

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira   +6 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

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