Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives
Amfiteatru Economic, 2015 Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the
Cătălina Sitnikov +3 more
doaj
Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework [PDF]
In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices.
Hans Ruediger Kaufmann +2 more
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Laser‐Assisted Processing and Modification of Bioactive Glasses: A Review
Advanced Healthcare Materials, EarlyView.Laser technologies provide powerful tools to process and transform bioactive glasses for advanced biomedical applications. This review discusses laser‐matter interaction mechanisms, laser surface engineering, and laser‐assisted fabrication of scaffolds and nanofibers.
Antonio Riveiro +8 more
wiley +1 more source
Importance of Green Marketing and Its Potential
Visegrad Journal on Bioeconomy and Sustainable Development, 2016 Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states.
Líšková Zuzana Dvořáková +3 more
doaj +1 more source
Pengaruh Pemasaran Hijau Terhadap Citra Merek Serta Dampaknya Pada Keputusan Pembelian (Survei Pada Konsultan Independen Di Oriflame Cabang Surabaya) [PDF]
, 2014 This research aims to identify and analyze the effect of green marketing on brand image and its impact on purchase decision of Independent Consultant Oriflame Surabaya Branch Office. This type of research is explanatory research.
Silvia, F. (Fadilatul)
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Decellularized Extracellular Matrix (dECM) in Tendon Regeneration: A Comprehensive Review
Advanced Healthcare Materials, EarlyView.Decellularized Extracellular Matrix (dECM) offers a promising solution by replicating the native tendon microenvironment and promoting regeneration. This review highlights advances in the decellularization methods, as well as their integration with emerging technologies and translational progress in tendon tissue engineering.
Kumaresan Sakthiabirami +4 more
wiley +1 more source
INFLUENCE OF PERCEIVED CUSTOMER VALUE IN MEDIATING THE EFFECT OF GREEN MARKETING ON WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN GREEN TOURISM VILLAGE BILEBANTE [PDF]
Russian Journal of Agricultural and Socio-Economic SciencesThe increasing environmental awareness has propelled green marketing, integrating environmentally friendly aspects in product marketing to enhance value in the eyes of consumers.
Fathullah L.H. +2 more
doaj
The impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three Arab states in west Asia [PDF]
The objective of this study was to investigate the impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three countries: Syria, Kuwait and Jordan. The research used a survey methodology.
Nahla Al-Rifai, Tareq N. Hashem
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Peran Sikap Memediasi Pengaruh Pemasaran Hijau terhadap Niat Beli Produk Ramah Lingkungan [PDF]
, 2017 This research has purpose to determine the effect of the green marketing towards purchase intention, mediated by attitude. The research did in Denpasar with 100 respondents as the sample.
Aprilisya, N. P. (Ni) +2 more
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