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Methodological Perspective of Evaluation of Green Marketing Performance
Economics and Business, 2019 There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance.
Skackauskiene Ilona +1 more
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The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Aguilera R. V. +21 more
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, 2023 The depletion of natural resources threatens the future of the world. Unconscious use of products, leaving waste to nature and wasting natural resources, together with the production and consumption concept of today, necessitate the emergence of new environmentally friendly approaches.
Nandana Ranjith +2 more
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E-Jurnal Manajemen, 2020 Pendekatan bauran pemasaran hijau (green marketing mix) diyakini dapat meningkatkan integrasi dari isu lingkungan pada seluruh aspek dari aktivitas perusahaan.
Muhammad Husnan Zaky, Ni Made Purnami
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GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT [PDF]
Arab Universities Journal of Agricultural Sciences, 2017 Environmental issues is an important topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms /producer in order to gain profit and protect
Soha El-Deep, Ahmed El-Sayd
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How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop
Jurnal Manajemen, 2019 The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively.
Siti Sarah Chairunnisa, Idqan Fahmi, Siti Jahroh
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Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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Green marketing orientation: Conceptualization, scale development and validation [PDF]
, 2017 As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance.
Avlonitis, George +2 more
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Research in Hospitality ManagementDespite being an industry at the forefront of adopting sustainable practices, there has been a continued paucity of hospitality research focusing on the extent of adoption of sustainability practices and their contribution towards achieving the ...
Janith Iddawala +2 more
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Impacts of marketing strategies on casual restaurant sales [PDF]
Journal of Project ManagementThis study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
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