Results 31 to 40 of about 736,243 (181)
Selling Australia as "clean and green" [PDF]
"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that ...
Chang, Hui-Shung (Christie) +1 more
core +7 more sources
Research on Supply Chain Coordination Decision Model Based on Green Technology
SAGE Open, 2023 The joint green R&D of suppliers and manufacturers and the green marketing of manufacturers directly affect the degree of green products. Based on this, this paper establishes a coordination decision-making model of green innovation on the basis of cost ...
Wenming Sun, Leilei Jiang, Ke Dong
doaj +1 more source
, 2011 Η ολοένα και αυξανόμενη περιβαλλοντική υποβάθμιση του πλανήτη με παράλληλη και άμεση επίδραση στην ποιότητα ζωής του πληθυσμού, οφείλεται σε ένα μεγάλο βαθμό και στα διάφορα προϊόντα ευρείας χρήσης και στις εταιρίες που τα παράγουν. Αποτέλεσμα αυτού, είναι η μεταβολή της αγοραστικής συμπεριφοράς των καταναλωτών και η προτίμηση προϊόντων που η παραγωγή ...
+4 more sources
Investigating the effects of green marketing on development of brand fascination [PDF]
Management Science Letters, 2014 This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand
Hamed Abbasi +3 more
doaj +1 more source
Jurnal Kewirausahaan dan Bisnis, 2022 Kerusakan lingkungan tidak bisa lepas dari perbuatan bisnis yang hanya mementingkan keuntungan tanpa memperhatikan etika. Etika lingkungan diperlukan agar pelaku bisnis lebih cermat dalam menjaga keselamatan lingkungan.
Bahri Bahri Bahri
doaj +1 more source
Economic and carbon emission performance of green farming by marketing cooperatives
Heliyon, 2023 Investigating the economic and carbon emission performance of green production in marketing cooperatives is important in clarifying China’s green transition path and promoting green development.
Qiufen Zheng, Jiacheng Liu, Hongbin sun
doaj +1 more source
Aplikasi Hijau dalam Digital Marketing
Journal of Management and Business Review, 2023 The green aspect of implementing digital marketing includes the process of creating, communicating, and delivering value to customers digitally. This research identifies forms of digital marketing activities, their green aspects, and what the green ...
Dyah Titisari Anugraheni +4 more
doaj +1 more source
The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product [PDF]
Innovative MarketingConsumer awareness of environmental issues is increasing, which impacts marketing efforts to encourage consumer buying interest. This study aims to determine the role of the image of green brands in intervening with the influence of green marketing and ...
Sutisna +4 more
doaj +1 more source
Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
doaj +1 more source
Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA
SAGE OpenThis study examines the impact of green marketing strategies on consumer green purchase intention in the fast-moving consumer goods (FMCG) industry in an emerging market, investigating the mediating roles of green trust and green brand image.
Dinh Van Hoang +8 more
doaj +1 more source