Results 71 to 80 of about 740,464 (280)

Advertising Media and the Green Environmental Aspect [PDF]

Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing ...
Rademaker, Claudia A.
core  

Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis [PDF]

, 2011
Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als ...
Situmorang, J. R. (James)
core  

Electrochemical Behavior of Flame‐Sprayed Sc‐Doped AlCoCrFeMo High‐Entropy Alloy Coatings in 3.5% Sodium Chloride Solution

Advanced Engineering Materials, EarlyView.
Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar, Akash Vyas, Mohammad Aatif Qazi, Nashit Jalal, Maria Ophelia Jarligo, Mostafa Yakout, Jing Liu, André McDonald   +7 more
wiley   +1 more source

Dual‐Mode Film Based on Highly Scattering Nanofibers and Upcycled Chips‐Bags for Year‐Round Thermal Management

Advanced Functional Materials, EarlyView.
Intelligent radiative cooling devices, adaptable to various weather conditions, have the potential for year‐round energy savings. This study introduces a sustainable dual‐mode film made from polycaprolactone nanofibers and upcycled chip bags for effective thermal management.
Qimeng Song, Stefan Rettinger, Chengzhang Xu, Ulrich Mansfeld, Markus Retsch   +4 more
wiley   +1 more source

Pengaruh Green Marketing Terhadap Citra Merek Dan Keputusan Pembelian (Survei Pada Pengguna Produk Ramah Lingkungan Lampu Philips Led Di Perum Kepanjen Permai 1, Rw 4, Desa Talangagung, Kec. Kepanjen, Malang, Jawa Timur) [PDF]

, 2016
This research aims to examine the Influence of green marketing on brand image and structure of purchase decision environmentally friendly product Philips LED lighting.
Hidayat, K. (Kadarisman), Istantia, S. (Sukma), Kumadji, S. (Srikandi)   +2 more
core  

Understanding and Optimizing Li Substitution in P2‐Type Sodium Layered Oxides for Sodium‐Ion Batteries

Advanced Functional Materials, EarlyView.
This work explores Li‐substituted P2 layered oxides for Na‐ion batteries by crystallographic and electrochemical studies. The effect of lithium on superstructure orderings, on phase transitions during synthesis and electrochemical cycling and on the interplay of O‐ versus TM‐redox is revealed via various advanced techniques, including semi‐simultaneous 
Mingfeng Xu, Giovanni Gammaitoni, Michael Häfner, Eduardo Villalobos‐Portillo, Carlo Marini, Matteo Bianchini   +5 more
wiley   +1 more source

The Mediating Role of Green Innovation in the Relationship Between Strategic Green Marketing Orientation and Marketing Performance

American Journal of Business Science Philosophy
This study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia.
Ali Alhijris, Asem Alnasser
doaj   +1 more source

Laser‐Induced Graphene from Waste Almond Shells

Advanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova, Anna Chiara Bressi, Marina Galliani, Attilio Marino, Gianni Ciofani, Eduardo Machado‐Charry, Hilda Gomez Bernal, Alessandra Francini, Luca Sebastiani, Francesco Greco   +9 more
wiley   +1 more source

Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang)

Media Ekonomi dan Manajemen, 2016
ABSTRAK             Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing dan corporate social responsibility terhadap keputusan untuk membeli produk hijau dengan peran mediasi pengetahuan konsumen.
Nurhayati Nurhayati, Imam Gozali, Honorata Ratnawati Dwi Putranti   +2 more
doaj   +1 more source

Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. [PDF]

Int J Environ Res Public Health, 2023
Correia E, Sousa S, Viseu C, Larguinho M.   +3 more
europepmc   +1 more source