Results 91 to 100 of about 20,600 (302)

Can Green Marketing Play as a Competitive Advantage for Multinational Enterprise in New Economy

, 2014
The idea of green marketing has experienced gigantic change as a business technique since its first appearance in the 1980 s Business firms have understood the vitality of green marketing as a method for picking up advantage over opponents in the ...
Adrian Pravin Timothy, Dr. Rashad Yazdanifard   +1 more
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2D Co‐Mo‐Hydroxide‐Based Multifunctional Material for the Development of H2‐Based Clean Energy Technologies

Advanced Materials, EarlyView.
2D α‐Co(OH)2 interleaved with Mo species displays an appealing dual functionality for the production and use of green hydrogen.Mo incorporation greatly benefits the electrochemical behaviour in Oxygen Evolution Reaction for H2 production, while the magnetocaloric response at liquid H2 temperature paves the way for alternative cryogenic refrigerants ...
Daniel Muñoz‐Gil, Celia Castillo‐Blas, Dawid Krystian Feler, Isabel Gómez‐Recio, Miguel Tinoco, Ana Querejeta‐Fernández, Rodrigo González‐Prieto, Felipe Gándara, Romualdo Santos Silva Jr, Pilar Ferrer, Carlos Prieto, Luc Lajaunie, José Luis Martinez‐Peña, María Luisa Ruiz‐González, José María González‐Calbet   +14 more
wiley   +1 more source

Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework [PDF]

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices.
Yianna Orphanidou, Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann   +2 more
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Green marketing strategies in banking institutions

CONTRIBUCIONES A LAS CIENCIAS SOCIALES
Green marketing seeks to balance consumer satisfaction with reducing environmental impact by promoting sustainable products and services. It ensures quality, performance, and affordability while minimizing harm to nature. In response to increasing environmental concerns, the banking sector has adopted green marketing strategies to enhance its ...
César Henrique Souza Lima, Thayara Ferreira Coimbra Lima, Bianca de Jesus Rabelo   +2 more
openaire   +1 more source

Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications

Advanced Materials, EarlyView.
Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo, Carme Martínez‐Domingo, Diego Gutiérrez, Dean Kos, Marta Mas‐Torrent   +4 more
wiley   +1 more source

Can society nurture humanistic marketing?

, 2013
For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in
Jafari, Aliakbar, Aliakbar Jafari
core   +1 more source

Role of the Recombination Zone in Organic Light‐Emitting Devices

Advanced Materials, EarlyView.
This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley   +1 more source

Sustainable Marketing: Integrating Green Marketing Practices into Marketing Strategy

INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW
This study aims to explore the impact of Green Marketing practices on the financial performance of companies in Indonesia, focusing on variables such as Environmental Practices, Consumer Knowledge, and Company Commitment. The research method used involves quantitative analysis by collecting data through questionnaires distributed to managers and staff ...
openaire   +1 more source

Self‐Assembled Monolayers in p–i–n Perovskite Solar Cells: Molecular Design, Interfacial Engineering, and Machine Learning–Accelerated Material Discovery

Advanced Materials, EarlyView.
This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley   +1 more source

The Relationship among Green Consumer Behavior Cognition,Green Marketing, Coporate Image and Purchase Intention

, 2012
[[abstract]]AbstractRecently ,due to the Earth，s environmental changes ,climate anomalies ,the consumers pay more attention to the issues of environmental protection, and focus on implementation of carbon reduction ,Green Consumption ,Green Marketing ...
Li, Mei-Man
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