Results 281 to 290 of about 441,052 (297)

State of green marketing research over 25 years (1990-2014)

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Procedia, Social and Behavioral Sciences, 2015
exaly  

Facing the backlash: green marketing and strategic reorientation in the 1990s

Journal of Strategic Marketing, 2000
Andrew Crane
exaly  

The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

Total Quality Management and Business Excellence, 2016
exaly  

Sustainability Marketing Strategy: An Analysis of Recent Literature

Global Business Review, 2013
Vinod Kumar, Zillur Rahman
exaly  

GREEN MARKETING: PREVALENT ATTITUDES AND STRATEGIES

2014
openaire   +1 more source

Green business, Integrated marketing communications and green marketing strategy for sustainability

2015
Tsekouropoulos, George, Andreopoulou, Zacharoula, MISSO, ROSA   +2 more
openaire   +1 more source

The effect of competitive and green marketing strategy on development of SMEs

Journal of Business Studies, 2019
exaly  

Applying a multiple criteria decision-making approach to establishing green marketing audit criteria

Journal of Cleaner Production, 2019
exaly  

Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?

Sustainability
Panteha Farmanesh
exaly