Results 281 to 290 of about 20,600 (302)

The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country

Journal of Global Marketing, 2023
exaly  

Green marketing strategy and the firm's performance: the moderating role of environmental culture

Journal of Strategic Marketing, 2011
Jorge Matute
exaly  

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Marketing Strategies for Green Issues

2018
openaire   +1 more source

Green marketing strategies: an examination of stakeholders and the opportunities they present

Journal of the Academy of Marketing Science, 2010
J Joseph Cronin, Jeffery Smith, Mark R Gleim   +2 more
exaly  

Green marketing strategies in video content

In a digital landscape focused on sustainability, video content on social media is a key tool for effectively and authentically communicating green initiatives. This research analyzes videos from European Fortune 500 companies to explore how the combination of text, images, and sound influences engagement and brand perception.
LOSITO CRISTOFORO, STEFANIA FARACE, ANNAMARIA TUAN, ELISA MONTAGUTI   +3 more
openaire   +1 more source

State of green marketing research over 25 years (1990-2014)

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

Applying a multiple criteria decision-making approach to establishing green marketing audit criteria

Journal of Cleaner Production, 2019
Chih-Hao Yang
exaly  

Facing the backlash: green marketing and strategic reorientation in the 1990s

Journal of Strategic Marketing, 2000
Andrew Crane
exaly  

The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

Total Quality Management and Business Excellence, 2016
exaly