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Green marketing strategies in india

B-Digest (Journal of Commerce & Management)
Environmental issues are escalating in severity with the rapid progression of globalization. Despite the pervasive impact of environmental challenges on all facets of human activities, only a few academic disciplines have integrated green themes into their literature.
Rani A. Daisy, Juliet Isaac J. Kamala
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Green Marketing Strategies

Green marketing, or sustainable marketing as it is also referred to, is a crucial element of modern business as it encourages the purchases of products that are eco-friendly and the implementation of eco-friendly practices. The following paper offers a brief description of green marketing and its development from a consumer movement to a business ...
Astha Gupta, Jasmine Mariappan, Chitra Krishnan, Amrish Kumar Choubey   +3 more
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Green Marketing Strategy

Green marketing is a phenomenon that has developed particular importance in the modern market. This concept has enabled re-marketing and packaging of existing products. Additionally, the development of green marketing has opened the door to opportunities for companies to co-brand their products into a separate line.
Ibrahim Osman, Mohammed Majeed, Esther Asiedu, Jonas Yomboi, Ebenezer Malcalm   +4 more
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Green Marketing: Recent Marketing Strategy in Global Entrepreneur

SSRN Electronic Journal, 2015
This paper will attempt to introduce – the term and concept of green marketing; about the importance green marketing; examine some reason that make the organization interested to adopt green marketing philosophy; it also highlight some problems that Organization may face to implement green marketing.
Dr. Mohit Sharma, Prof. Devendra Kumar Pathak, Dr. Sudhinder Singh Chowhan, Mr. Vishal Srivastava   +3 more
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GREEN MARKETING STRATEGIES FOR SUSTAINABLE MUSEUMS

2021
https://tianjindaxuexuebao.com/details.php?id=DOI:10.17605/OSF.IO ...
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Green marketing strategies in the context of fashion

ENSUS 2024 - XII Encontro de Sustentabilidade em Projeto
Following a qualitative approach, the objective of this study is to offer an understanding of the concept of green marketing, bringing it closer to the fashion area, identifying and categorizing more sustainable strategies implemented in this sector. Having exploratory research as a methodological basis, and bibliographical survey as a data collection ...
Andreia Mesacasa, Kelen Renata Rosset
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Prior Research on Green Marketing and Green Marketing Strategy : Critical Analysis

Singaporean Journal of Business Economics and Management Studies, 2016
Bilal Mohammad Eneizan, Kalsom Abd. Wahab, Zainon M. S.   +2 more
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Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity

Technological Forecasting and Social Change, 2021
Woon Leong Lin, Murali Sambasivan, Nick Yip   +2 more
exaly  

Green marketing strategies and their effect on the environment

ASERC Journal of Socio-Economic Studies, 2022
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Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Business Strategy and the Environment, 2021
Cees J Gelderman, Jos M C Schijns, Wim Lambrechts   +2 more
exaly