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Green Marketing Strategies and Consumer Behavior
2023Marketing has evolved over the years towards sustainability demanding a paradigm shift towards environmentally friendly marketing methods. The paradigm shifted in three phases from ecological, to environmental, and finally sustainable marketing. While green marketing is a component of the environmental phase, the literature study revealed that it is ...
Chenjerai Muchenje +3 more
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2014
Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green ...
A. F. Wazir Ahmad +1 more
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Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green ...
A. F. Wazir Ahmad +1 more
openaire +1 more source
2015
This chapter presents the fundamentals of “green” marketing by drawing on traditional marketing theory as well as researchfocused on green marketing context. It discusses five critical areas in green marketing. The first critical area stems from green marketingtheory and practice that examines the logic for reducing the environmental impact of value ...
Mehdi Taghian +2 more
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This chapter presents the fundamentals of “green” marketing by drawing on traditional marketing theory as well as researchfocused on green marketing context. It discusses five critical areas in green marketing. The first critical area stems from green marketingtheory and practice that examines the logic for reducing the environmental impact of value ...
Mehdi Taghian +2 more
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Green Marketing: Theory, Practice, and Strategies
Indian Journal of Marketing, 2013Drastic climatic changes and global warming at alarming levels are the important issues faced by mankind in today's world. The knowledge of green marketing is helpful for business organizations, consumers and government in addressing the above-mentioned problems.
P. Kishore Kumar, Byram Anand
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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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Green marketing strategies in india
B-Digest (Journal of Commerce & Management)Environmental issues are escalating in severity with the rapid progression of globalization. Despite the pervasive impact of environmental challenges on all facets of human activities, only a few academic disciplines have integrated green themes into their literature.
Rani A. Daisy, Juliet Isaac J. Kamala
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Green marketing, or sustainable marketing as it is also referred to, is a crucial element of modern business as it encourages the purchases of products that are eco-friendly and the implementation of eco-friendly practices. The following paper offers a brief description of green marketing and its development from a consumer movement to a business ...
Astha Gupta +3 more
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Astha Gupta +3 more
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Green marketing is a phenomenon that has developed particular importance in the modern market. This concept has enabled re-marketing and packaging of existing products. Additionally, the development of green marketing has opened the door to opportunities for companies to co-brand their products into a separate line.
Ibrahim Osman +4 more
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Ibrahim Osman +4 more
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Green Marketing: Recent Marketing Strategy in Global Entrepreneur
SSRN Electronic Journal, 2015This paper will attempt to introduce – the term and concept of green marketing; about the importance green marketing; examine some reason that make the organization interested to adopt green marketing philosophy; it also highlight some problems that Organization may face to implement green marketing.
Dr. Mohit Sharma +3 more
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