Results 251 to 260 of about 17,809 (262)

Green business, Integrated marketing communications and green marketing strategy for sustainability

2015
Tsekouropoulos, George, Andreopoulou, Zacharoula, MISSO, ROSA   +2 more
openaire   +1 more source

Green Marketing: Recent Marketing Strategy in Global Entrepreneur

Mohit Sharma, , Devendra, Singh Shudhinder, Mr Vishal Chowhan, K N Srivastava   +4 more
openaire   +1 more source

The Interplay of Strategic and Internal Green Marketing Orientation on Competitive Advantage

Journal of Business Research, 2019
Karolos-Konstantinos Papadas, Marylyn Carrigan, George Avlonitis   +2 more
exaly  

The New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding

Journal of Consumer Marketing, 2012
Alessio Cavicchi
exaly  

Facing the Backlash: Green Marketing and Strategic Reorientation in the 1990s

Journal of Strategic Marketing, 2000
Andrew Crane
exaly  

Enterprise Action, Marketing Management, and Green Marketing Strategies

2018
openaire   +1 more source

Green Marketing Strategies for Sustainable Food and Consumer Behavior: A Systematic Literature Review and Future Research Agenda

Journal of Cleaner Production
Paweł Bryła
exaly  

The Role of Green Marketing Strategies for a Competitive Edge: A Case Study About Analysis of Leading Green Companies in Jordan

Business Strategy and Development
Ahmad Ali Eyadat, Mohammad Almuhana, Tarique Al-Bataineh   +2 more
exaly  

B2B Green Marketing Strategies for European Firms: Implications for People, Planet and Profit

Industrial Marketing Management
Domitilla Magni, Veronica Scuotto, Theofilos Tzanidis   +2 more
exaly  

Green & Social Marketing Strategies

openaire   +1 more source