Results 251 to 260 of about 16,574 (260)

Facing the backlash: green marketing and strategic reorientation in the 1990s

Journal of Strategic Marketing, 2000
Andrew Crane
exaly  

The effect of competitive and green marketing strategy on development of SMEs

Journal of Business Studies, 2019
exaly  

Enterprise Action, Marketing Management, and Green Marketing Strategies

2018
openaire   +1 more source

Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?

Sustainability
Panteha Farmanesh, Asim Vehbi
exaly  

Green & Social Marketing Strategies

openaire   +1 more source

Blockchain-Empowered Market Entry Strategy for a Green Product

IEEE Transactions on Engineering Management
Jianghua Wu, Chenchen Zhao
openaire   +1 more source

Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy

Management of Environmental Quality
Charbel José Chiappetta Jabbour, Saeed Badghish   +1 more
exaly  

A Study on Strategies of Green Marketing Adopted by Indian Marketers

International Journal of Science, Architecture, Technology and Environment
openaire   +1 more source

Green Marketing Strategy - A New Trend for Businesses in Vietnam

2016
exaly  

Green marketing strategy, technology implementation and corporate performance: the role of green creative behaviour and institutional isomorphism

Journal of Contemporary Marketing Science
exaly