Results 231 to 240 of about 17,809 (262)

Green Marketing as an Environmental Practice: The Impact on Green Satisfaction and Green Loyalty in a Business-to-Business Context

Business Strategy and the Environment, 2021
Cees J Gelderman, Wim Lambrechts, Jos M C Schijns   +2 more
exaly  

Evaluation of Green Marketing Strategies by Considering Sustainability Criteria

Sustainability, 2023
Jurgita Antucheviciene, Shide Sadat Hashemi, Danial Esmaelnezhad   +2 more
exaly  

Green Power: Designing a Green Electricity Marketing Strategy

2013
Norbert Wohlgemuth, Michael Getzner, Jacob Park   +2 more
openaire   +1 more source

The Influence of Green Marketing Strategies on Business Performance and Corporate Image in the Retail Sector

Business Strategy and the Environment, 2020
Chipo Mukonza
exaly  

Green Marketing Strategy

2020
openaire   +1 more source

Green Marketing Strategies for Sustainable Fashion

This chapter explores green marketing strategies in sustainable fashion, focusing on consumer behavior, storytelling, transparency, certifications, collaborations, and digital engagement. Insights from Lee highlight social influence and environmental concern in green purchasing.
openaire   +1 more source

Green Marketing Strategies: An Examination of Stakeholders and the Opportunities They Present

Journal of the Academy of Marketing Science, 2011
Mark R Gleim, Jeffery S Smith, Edward Ramirez   +2 more
exaly  

Marketing Mix Strategies for Closing the Gap Between Green Consumers' Pro-Environmental Beliefs and Behaviors

Journal of Strategic Marketing, 2014
Arezoo Davari, David Strutton
exaly  

The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Procedia, Social and Behavioral Sciences, 2015
Noor Azman Ali
exaly  

Marketing Strategies for Green Issues

2018
openaire   +1 more source