Results 231 to 240 of about 16,574 (260)

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Business Strategy and the Environment, 2021
Cees J Gelderman, Wim Lambrechts, Jos Schijns   +2 more
exaly  

Greener Marketing Strategy: Why and How to Green the Mix

2013
This chapter examines the initial stages of the green market development and the problems associated with the lack of information, coupled with the increasing focus on cradle-to-grave analysis. Greener Marketing takes account of the wider relationship of the organisation and its products to its surroundings.
openaire   +1 more source

Green Power: Designing a Green Electricity Marketing Strategy

2013
Norbert Wohlgemuth, Michael Getzner, Jacob Park   +2 more
openaire   +1 more source

Green Marketing Strategy

2020
openaire   +1 more source

Green Marketing Strategies for Sustainable Fashion

This chapter explores green marketing strategies in sustainable fashion, focusing on consumer behavior, storytelling, transparency, certifications, collaborations, and digital engagement. Insights from Lee highlight social influence and environmental concern in green purchasing.
openaire   +1 more source

The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Procedia, Social and Behavioral Sciences, 2015
Noor Azman Ali
exaly  

The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country

Journal of Global Marketing, 2023
exaly  

Green marketing strategy and the firm's performance: the moderating role of environmental culture

Journal of Strategic Marketing, 2011
Jorge Matute, Eva Martinez
exaly  

Marketing Strategies for Green Issues

2018
openaire   +1 more source

The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

Total Quality Management and Business Excellence, 2016
Shwu‐Ing Wu
exaly