Results 241 to 250 of about 16,574 (260)

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Green marketing orientation: Conceptualization, scale development and validation

Journal of Business Research, 2017
Karólos Papadas, Marylyn Carrigan
exaly  

The interplay of strategic and internal green marketing orientation on competitive advantage

Journal of Business Research, 2019
Karólos Papadas, Marylyn Carrigan
exaly  

Green marketing strategies in video content

In a digital landscape focused on sustainability, video content on social media is a key tool for effectively and authentically communicating green initiatives. This research analyzes videos from European Fortune 500 companies to explore how the combination of text, images, and sound influences engagement and brand perception.
LOSITO CRISTOFORO, STEFANIA FARACE, ANNAMARIA TUAN, ELISA MONTAGUTI   +3 more
openaire   +1 more source

Green marketing strategies: an examination of stakeholders and the opportunities they present

Journal of the Academy of Marketing Science, 2010
Mark Gleim, Jeffery Smith, Edward Ramirez   +2 more
exaly  

State of green marketing research over 25 years (1990-2014)

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

GREEN MARKETING: PREVALENT ATTITUDES AND STRATEGIES

2014
openaire   +1 more source

Green Marketing: Recent Marketing Strategy in Global Entrepreneur

Mohit Sharma, , Devendra, Singh Shudhinder, Mr Vishal Chowhan, K N Srivastava   +4 more
openaire   +1 more source

Applying a multiple criteria decision-making approach to establishing green marketing audit criteria

Journal of Cleaner Production, 2019
Chih-Hao Yang
exaly  

Green business, Integrated marketing communications and green marketing strategy for sustainability

2015
Tsekouropoulos, George, Andreopoulou, Zacharoula, MISSO, ROSA   +2 more
openaire   +1 more source