Results 241 to 250 of about 17,809 (262)

Green Marketing Strategy and the Firm's Performance: The Moderating Role of Environmental Culture

Journal of Strategic Marketing, 2011
Jorge Matute
exaly  

Analysing the Impact of Green Marketing Strategies on Consumer Purchasing Patterns in Mauritius

World Journal of Entrepreneurship, Management and Sustainable Development, 2012
Thanika Devi Juwaheer
exaly  

The Effect of Green Marketing Strategy on Business Performance: A Study of Organic Farms in Taiwan

Total Quality Management and Business Excellence, 2016
Shwu-Ing Wu
exaly  

The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country

Journal of Global Marketing, 2023
exaly  

“Green Marketing”: An Analysis of Definitions, Strategy Steps, and Tools Through a Systematic Review of the Literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Green Marketing Orientation: Conceptualization, Scale Development and Validation

Journal of Business Research, 2017
Karolos-Konstantinos Papadas, Marylyn Carrigan, George Avlonitis   +2 more
exaly  

Green marketing strategies in video content

In a digital landscape focused on sustainability, video content on social media is a key tool for effectively and authentically communicating green initiatives. This research analyzes videos from European Fortune 500 companies to explore how the combination of text, images, and sound influences engagement and brand perception.
LOSITO CRISTOFORO, STEFANIA FARACE, ANNAMARIA TUAN, ELISA MONTAGUTI   +3 more
openaire   +1 more source

Marketing Strategy of Marine Green Tourism

Journal of Coastal Research, 2020
openaire   +1 more source

GREEN MARKETING: PREVALENT ATTITUDES AND STRATEGIES

2014
openaire   +1 more source

Longitudinal Study of Green Marketing Strategies That Influence Millennials

Journal of Strategic Marketing, 2012
Katherine Taken Smith
exaly