Results 271 to 280 of about 20,600 (302)

GREEN MARKETING STRATEGIES FOR SUSTAINABLE MUSEUMS

2021
https://tianjindaxuexuebao.com/details.php?id=DOI:10.17605/OSF.IO ...
openaire   +1 more source

Green marketing strategies in the context of fashion

ENSUS 2024 - XII Encontro de Sustentabilidade em Projeto
Following a qualitative approach, the objective of this study is to offer an understanding of the concept of green marketing, bringing it closer to the fashion area, identifying and categorizing more sustainable strategies implemented in this sector. Having exploratory research as a methodological basis, and bibliographical survey as a data collection ...
Andreia Mesacasa, Kelen Renata Rosset
openaire   +1 more source

Prior Research on Green Marketing and Green Marketing Strategy : Critical Analysis

Singaporean Journal of Business Economics and Management Studies, 2016
Bilal Mohammad Eneizan, Kalsom Abd. Wahab, Zainon M. S.   +2 more
openaire   +1 more source

Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity

Technological Forecasting and Social Change, 2021
Woon Leong Lin, Jo Ann Ho, Murali Sambasivan   +2 more
exaly  

Green marketing strategies and their effect on the environment

ASERC Journal of Socio-Economic Studies, 2022
openaire   +1 more source

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Business Strategy and the Environment, 2021
Cees J Gelderman, Jos Schijns, Wim Lambrechts   +2 more
exaly  

Green Power: Designing a Green Electricity Marketing Strategy

2013
Norbert Wohlgemuth, Michael Getzner, Jacob Park   +2 more
openaire   +1 more source

Green Marketing Strategy

2020
openaire   +1 more source

Green Marketing Strategies for Sustainable Fashion

This chapter explores green marketing strategies in sustainable fashion, focusing on consumer behavior, storytelling, transparency, certifications, collaborations, and digital engagement. Insights from Lee highlight social influence and environmental concern in green purchasing.
openaire   +1 more source

The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Procedia, Social and Behavioral Sciences, 2015
Noor Azman Ali
exaly