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Green Marketing Strategies for Sustainable Fashion
This chapter explores green marketing strategies in sustainable fashion, focusing on consumer behavior, storytelling, transparency, certifications, collaborations, and digital engagement. Insights from Lee highlight social influence and environmental concern in green purchasing.openaire +1 more source
Green Power: Designing a Green Electricity Marketing Strategy
2013Norbert Wohlgemuth +2 more
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Greener Marketing Strategy: Why and How to Green the Mix
2013This chapter examines the initial stages of the green market development and the problems associated with the lack of information, coupled with the increasing focus on cradle-to-grave analysis. Greener Marketing takes account of the wider relationship of the organisation and its products to its surroundings.
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Green marketing strategy and the firm's performance: the moderating role of environmental culture
Journal of Strategic Marketing, 2011Jorge Matute
exaly
The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country
Journal of Global Marketing, 2023exaly
Green marketing strategies in video content
In a digital landscape focused on sustainability, video content on social media is a key tool for effectively and authentically communicating green initiatives. This research analyzes videos from European Fortune 500 companies to explore how the combination of text, images, and sound influences engagement and brand perception.LOSITO CRISTOFORO +3 more
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Green marketing strategies: an examination of stakeholders and the opportunities they present
Journal of the Academy of Marketing Science, 2010Jeffery S Smith +2 more
exaly