Results 61 to 70 of about 140,097 (165)

Increasing Purchases of Environmentally Friendly Products through Green Advertising and Green Brand Awareness: The Role of Green Brand Image Mediators

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explore how green advertising and green brand awareness influence green brand image and its impact on green purchase behaviour among Generation Z in Indonesia, while also examining the moderating role of green product innovation in ...
Diana Leli Indratno, Shalahuddin Shalahuddin   +1 more
doaj  

RETRACTED: The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image

Environmental Research Communications
Environmental consciousness has grown, and businesses have been increasingly compelled to adhere to international treaties and regulations. The present study posits that eco-design, green technology and pro-environmental behavior impact the success of ...
Shahid Mahmood, Asifa Iqbal, El-Sayed M El-kenawy, Marwa M Eid, Amel Ali Alhussan, Doaa Sami Khafaga   +5 more
doaj   +1 more source

Harnessing knowledge management for green product competitive advantage with green process innovation as a mediator

Journal of Open Innovation: Technology, Market and Complexity
Knowledge Management makes businesses sustainable and enhances their competitive edge. Therefore, this study aims to investigate the relationship between knowledge management and green product competitive advantage through the mediating role of green ...
Saqib Rehman, Tahira Asif, Adeel Nasir, Aman Ullah, Nadia Noor   +4 more
doaj   +1 more source

Green Production and Green Technological Innovation: A Theoretical Review

Environmental threats such as global climate change, depletion of natural resources and environmental pollution have led businesses to develop sustainability-oriented strategies. In this context, green production, green technological innovation and green supply chain management (GSCM) concepts stand out as tools that play a critical role in ensuring ...
openaire   +3 more sources

The Influence of Green Product Innovation, Green Process Innovation, and End-of-Line Management Innovation on Sustainability Performance Dimensions

SEISENSE Journal of Management
Purpose- Sustainability performance (SP) boosts competitive advantage and benefits the environment and society. The present study analyzes the impact of green technology innovation (GTI) dimensions, namely green product innovation (GPtI), green process innovation (GPsI), and end-of-line innovation management (ELIM), on SP dimensions, namely economic ...
Masoudi, Ehsan, Emamiyan, Seyyed Amirhossein   +1 more
openaire   +2 more sources

Empirical study on the impact of the digital economy on the efficiency of agricultural product circulation under the dual carbon goals

Environmental Research Communications
Under the dual carbon goals, it has become an urgent practical issue to enhance the efficiency of agricultural product circulation while reducing environmental damage.
Qianwen Luo, Yujie Wang, Bo Chen
doaj   +1 more source

The Impact of Green Product Innovation and Green Process Innovation on Firm Performance

Proceedings of the Journal of Contemporary Accounting and Economics Symposium 2018 on Special Session for Indonesian Study, 2018
. Sedianingsih, Refarandira Lukitaruna
openaire   +1 more source

Green Advertising and Green Product Innovation Driving Green Purchase Behavior: The Mediating Role of Green Brand Awareness Among Generation Z in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
  Environmental sustainability has become a central concern in contemporary consumer behavior research, particularly among younger generations who demonstrate higher environmental awareness.
Arif Triwinarso, Annida Khoiriani
doaj  

Green Product Differentiation and Green Product Launch Success. Does Impact on Green Product Innovation Performance ?

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019), 2019
Tri Maryati, null Nuryakin
openaire   +1 more source

Artificial intelligence and green product innovation: Moderating effect of organizational capital. [PDF]

Heliyon
Ying Y, Jin S.
europepmc   +1 more source